Pet Groomer Marketing Case Study: Driving Success With Digital Ads
June 13, 2023
Why is a smart digital advertising strategy a game-changer for pet groomers?
In this digital age, your potential customers are all online. They’re looking for trustworthy, top-quality pet services right there on their smartphones and computers. And, you want to be the answer they find.
The magic of digital ads is in their super-targeting abilities. You don’t want to be advertising to just anyone, right? You want to find pet owners, those in your service area or people showing interest in pet grooming services.
Maybe you even specialize, say, in poodles. You can tune your ads to find the exact people you want to reach. It’s like having a megaphone that only reaches the ears of those who are actually interested in what you’ve got to say!
The other cool thing about digital marketing is picking your channels. You see, not every pet owner is the same. Some might be searching on Google, while others are scrolling their Facebook feeds or watching YouTube videos.
Each channel offers different opportunities to connect with customers, so it’s important to know where your audience hangs out online.
To top it all off, digital ads let you measure success in real-time. You get to see which channels are doing well, which audience targeting is working and then adjust on the fly. No more guessing or waiting to see if your ad in the local paper worked.
To put it simply, smart digital advertising helps pet groomers connect with the right pet owners, at the right time and in the right places. It’s a game-changer, really!
Local business drives success with smart digital advertising
One mobile pet grooming business with locations across the country has seen the power of smart digital advertising first hand.
Over the past six months, they’ve seen millions of impressions, hundreds of thousands of clicks and tens of thousands of conversions. And, much of their success is thanks to their effective digital advertising strategy.
Compared to the previous 6-month period, this mobile pet groomer had a 134% increase in impressions, a 696% increase in clicks and a 682% increase in conversions.
How did they do it?
This mobile pet groomer’s advertising strategy started with identifying their target audience and where they spend their time online. This helped them choose the right channels to advertise on — Facebook and Google.
On Facebook, they built a strategy focused on building a recognizable brand. This not only helped them get their name out there, but it also helped to build trust with potential customers.
They also made it a point to target their advertising strategy to the right audience. By targeting lookalike audiences, as well as potential customers based on their location and interests, they got in front of people most likely to be interested in their services.
They also ran video ads on Facebook, helping their message stand out on a highly competitive platform.
In addition to advertising on Facebook, they also drove pet groomer leads with Google search ads.
By bidding on the right keywords, they were able to get in front of people actively searching for pet grooming services in their service areas.
Finally, they improved their conversion rate by directing their ads to landing pages optimized for the same local keywords in their ads.
Not only did this help them convert more leads, but it also helped them increase their organic visibility on search engines for long-tail keywords and their organic traffic.
Conclusion
Smart digital advertising is like a secret weapon for pet groomers. By finding the right audience and connecting with them on their favorite online platforms, you can supercharge your reach and make your business the go-to choice for pet owners in your area.
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Account M37155
Screenshots taken on 6/13/23
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
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