Location pages are a strategic asset for pest control companies seeking to optimize their online presence.

By creating unique pages for different service areas — let’s take New York for instance, with separate pages for Manhattan, Brooklyn, Queens and so on — a company can strategically appear in search results when customers look for local pest control services.

Moreover, these location pages serve dual purposes. They’re not only beneficial for organic search ranking, but also provide optimal landing pages for online ads.

For instance, a potential customer searching for “pest control in Queens” clicks on an ad and is directed to a dedicated Queens service page. This alignment between the user’s search intent and the content they are presented with often results in higher conversion rates.

Location pages contribute significantly to the digital strategy of pest control companies. By boosting local SEO and enhancing the effectiveness of paid ads, these pages help businesses become more visible and competitive in their local markets.

Local pest control company drives success with location pages

One local pest control company learned just how powerful the right landing pages can be when it comes to organic and paid search performance.

Over the past 90 days, they’ve seen hundreds of thousands of impressions, thousands of clicks and hundreds of conversions.

Compared to the previous 90-day period, they saw a 32% increase in impressions, a 30% increase in clicks and a 67% increase in conversions, as well as more time on their website and more website visits.

How did they do it?

This pest control company’s performance was driven by their SEO and paid search strategy — the foundation of which is their location pages.

By embedding a map of their service area and creating original, location-specific content, they optimized their location pages for local SEO.

These optimized, keyword-rich location pages helped them rank higher for local keywords and drive more organic traffic to their website.

In addition to improving their organic search performance, their location pages also worked well as landing pages for their search ads.

By sending people who click on their search ads directly to their location pages, they were able to convert more leads.

Furthermore, they combined their organic and paid search strategy by bidding on the same keywords in their search ads as they focus on for SEO.

This helped them capture more real estate on search engines and get in front of more potential customers actively searching for pest control services in their service area.

Conclusion

Location pages are essential in boosting a local pest control company’s online presence and competitiveness. These strategically tailored pages enhance local SEO, serve as effective landing sites for ads and provide a tailored user experience, increasing conversion rates. Therefore, they form an integral part of a successful digital marketing strategy for any local pest control business today.

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Account M25091
Screenshots taken on 6/1/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.