Yes, that title is correct.  This case study will outline how a Marketing 360® painting contractor client is getting a 9.5 out of 10 with their marketing tactics and execution.  It doesn’t mean there isn’t room for growth (there always is), but these guys are making all the right moves.  Check this out and consider how you stack up against this excellent campaign.

It Starts With Their Website

This website, designed on the UXI® system, is par excellence.  You can’t do any it any better – everything about this site and its content screams professionalism.  They have all the necessary call to action, contact, and trust info you want to see:

Right away they offer:

1. Free estimates
2. 5-year comprehensive warranty
3. Review info from Google and the BBB

With strong call to actions to call or get a free estimate, they cover the essentials.

Then they break out the big stick.  A sharp, persuasive video that sets these guys apart from their competitors:

They cover services, their work commitment and guarantees, and their experience/reputation.

This video also works well for with its placement and easy viewing on the mobile display of their site:

Reputation Matters

Next, this website drives home their awesome reputation with a testimonials page that links to their Google Business page.  They have review content on the site, then you can link to their page to verify their reviews:

It’s hard to overstate the importance of this content.  Few things create a sense of trust like a strong review profile.  This business makes the smart move of highlighting this on their website.

Then they really drive their legitimacy and honesty home.  The have a “community matters” link where they show how they give back to people in the area:

By now, it’s obvious these guys are some of the best pros in the area.  It’s almost silly not to get an estimate from them.

Rock Solid SEO

Do people find their website on search?  They’re hard to miss.  They killing it with organic search:

They’re all over page one, from paid positions to Google Business to organic ranking:

The Data

These campaigns convert.  Here’s their conversion data (last 90 days):

An outstanding 14.24% conversion rate on organic and 7.80% overall.  This is with strong, well-qualified leads contacting them.

So why don’t they get a perfect 10 out of 10 for their marketing?

Well, marketing is an ongoing process, and the area they need to work on is their social media marketing.  They are starting with some social targeting ads on Facebook, but it needs work to convert.  Also, their Facebook business page could use some updates in their timeline.  They should also turn on reviews to get more great content there, and they could set up a “Get a Quote” call to action button on Facebook.

With this great Marketing 360® strategy, these steps are in the works.  It’s hard to be perfect at marketing, but if you’re trying to move from excellent to superb, you’re doing everything possible.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.