Case Study: Why Doctors Shouldn’t Overlook Social Media
January 17, 2023
Social media has become an essential part of marketing for businesses of all kinds, and doctors should be no exception.
By taking advantage of the power of social media, doctors can reach a wider audience, increase their visibility, grow their patient awareness, make valuable connections and attract new patients.
But, effective social media management for doctors is about more than just having a Facebook page for your medical practice. It involves engaging with your audience, creating content that is both informative and entertaining, and building relationships.
By sharing helpful medical advice, answering questions and providing resources, doctors can create a platform for themselves and their patients to interact, build relationships and. ultimately, improve their practice.
Local medical practice drives results with social media management
One local doctor learned how big of an impact creating an active, engaged social media presence can have on medical practices.
Compared to the previous 60-day period, they’ve seen an 86% increase in impressions on social media, and a 79% increase in clicks and engagements.
While they haven’t seen any conversions directly from social media yet, every impression represents increased patient awareness and every click is an opportunity to convert leads.
How did they do it?
First, they optimized their Facebook page, which included adding professional cover and profile pictures that represent their brand.
They also fully completed their profile by selecting the right business categories and adding a link to their medical practice website, contact information and a professional description of their practice.
Second, they made it a point to create an active presence by posting informative, valuable social media content on a regular basis.
They kept their social media profile interesting by creating different types of social media content, including videos.
Third, they built relationships on social media by engaging with their audience. This included liking and responding to comments and questions.
Conclusion
Too often, social media for doctors ends up consisting of a Facebook business page and little else. But, the reality is that an active social media strategy can be a powerful tool for getting in front of new patients, increasing visiblity and growing your medical practice.
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Account M28441
Screenshots taken on 1/12/23
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
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