Case Study: Social Media Marketing in Action
October 5, 2021
Social media can be such a powerful tool for your business, and today, we wanted to highlight how that tool has positively affected, with the help of their marketing team, one assisted living facility in Texas!
Over this past year, this assisted living went from having almost no online presence to having a strong, engaging social media presence!
Assisted living increases brand awareness and grows audience with social media marketing
Social media can be a hard place to navigate, but once you find your audience, it can be an incredible tool!
So far this year, they’ve seen a 351% increase in impressions, a 285% increase in clicks and a 650% increase in conversions from social media compared to the same period last year.
Building community through valuable posting
Through consistent posting, strong branded content and valuable information, they saw growth, conversions and built a community!
Community may be one of the most valuable assets gained from social media, and it is present here with this case!
After they started gaining traction on social media, they found other assisted living facilities engaging with their content, asking questions and forming a community. Social media has the power to bring people together, even when they might be thousands of miles away from each other.
What can we take away from this?
If we could narrow it down to three things that your business could gain from social media, they would be:
- Brand awareness
- Incredible community building
- Audience growth
The best part is that it’s only the beginning for this company, and we’re excited to see how far they’ll go!
Build, manage and grow your small business with Marketing 360®
Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.
Account M28637
Screenshots taken on 8/4/21 and 10/4/21
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
Guest post by Nathan Hawthorne, Social Media Manager
Nathan has been with Madwire since March 2021. Specializing in social media management, Nathan loves that he can express his creativity, while also helping others! During his free time, he enjoys art of all mediums and mini golf!
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