There are so many reasons to invest in social media management as a part of your overall small business marketing strategy.

For one, social media management can help you build awareness of your brand. With a consistent social media presence, you can reach new customers and grow your audience.

Plus, social media management can help you build trust with prospective customers. When you engage with customers on social media, you show that you’re interested in hearing their feedback and that you care about providing them with a positive experience.

Finally, social media management can also help boost your bottom line. With social media marketing, you can reach new customers and drive conversions.

But, it’s important to realize that not all social media management strategies are made equal. In order to be successful, you need to build an active, engaged social media presence for your business.

Local sports memorabilia store does social media management right

 

One local sports memorabilia store saw just how much of an impact the right social media management strategy can have on their overall success.

 

In just 30 days, they’ve seen millions of impressions, tens of thousands of clicks and thousands of conversions.

 

As you can see, social media doesn’t play a huge role in their success — at least not compared to paid ads — however, its role continues to grow in the conversion paths new customers take.

 

Furthermore, they’ve seen major improvements in their social media performance. Compared to the previous 30-day period, they’ve seen a 490% increase in impressions, a 564% increase in clicks and engagements, and a 3,500% increase in conversions on social media.

 

How did they do it?

This sports memorabilia store’s social media success started by choosing the platforms used most often but their customer base — Facebook and Instagram.

 

They made their social media profiles stand out by optimizing them with high-quality profile and cover photos, professional business descriptions, important links and more.

 

They posted social content on their profiles regularly to keep their followers interested and up to date about what was going on with their store.

 

They used the right hashtags to increase their visibility and ensure their posts got found by the right people.

 

They kept their social media content interesting by posting a mix of images and video posts.

 

They kept the conversation going and engaged with their followers by replying to comments and responding to questions.

 

Last but not least, they joined a relevant Facebook group to connect with hobbyists and sports memorabilia enthusiasts in order to connect with people interested in what they have to offer.

Conclusion

There are so many reasons to invest in social media management, but in order to see the benefits, you need the right strategy. The key to success on social media is building an active, engaged presence.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

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Account M14548
Screenshots taken on 6/30/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.