With the first day of spring less than a month away, it seems an odd time to think about holiday marketing. The truth is that it’s never too early to start thinking about the holiday season, especially for e-commerce businesses that rely on the holidays.

You don’t necessarily need to start designing ads or identifying potential holiday promotions in February or March, but it’s the perfect time to analyze last year’s data to identify what worked for you and what didn’t.

Online store drives holiday sales with social media marketing

 

Looking back at the holiday season, one online store saw a huge spike in sales thanks, in large part, to their social media marketing efforts.

 

Over three months from late September to late December, this online store saw more than 14M impressions, 273K clicks and 8K conversions, with much of their success coming from social media.

 

Compared to the previous three-month period, they saw major growth on social media. This included a 215% increase in impressions, a 399% increase in clicks and engagements, a 489% increase in conversions and a 506% increase in ROI and revenue on social media.

 

How did they do it?

The first step toward success for this online store was to create an active social media presence across the platforms most popular with their customer base, including Facebook, Instagram, Twitter and Pinterest.

 

They highlighted their products in social posts, giving their customers a preview of what they may look like in their homes.

 

Rather than focusing solely on promoting their business, they created an emotional connection with their social media followers by posting motivational social content.

 

They built trust in their brand and harnessed the power of social proof by sharing reviews from real customers on their social profiles.

 

They backed their organic social media strategy with ads, where they also saw significant increases in impressions, clicks and conversions.

 

They used social targeting to their advantage on Facebook, targeting Facebook users interested in topics related to their products.

 

They also maximized their ROI by taking advantage of retargeting ads, which were targeted at people who had recently visited their website or engaged with their social content.

Conclusion

For businesses that rely on holiday sales to stay afloat throughout the year, it’s never too early to start thinking about holiday marketing. And, although most people think of social media as a tool to drive brand awareness, when used correctly, it can also be an effective tool for driving sales.

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Account M11000
Screenshots taken on 2/24/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.