People may go months, or even years, without needing a plumber, which means that plumbing contractors can’t always rely on the steady stream of repeat business that other industries enjoy.

It also means that plumbing businesses need to be able to effectively attract and capture leads whenever and wherever people are looking for plumbing services in their service area. The right plumbing marketing strategy can make all the difference.

Local plumbing business drives success with ads, content marketing and reputation management

One plumbing business, with the help of their Marketing Success Manager and Content Marketing Specialist, learned just how valuable an effective, multi-faceted marketing strategy can be.

In just three months, this plumbing contractor saw hundreds of thousands of impressions, thousands of leads and hundreds of conversions using a potent mix of digital advertising, content marketing and reputation management.

How did they do it?

Ads

This plumbing business focused its advertising budget on Google and Bing in order to capture leads who were actively searching for plumbing services.

Through search ads, they targeted common keywords, like “drain cleaner near me,” “hydro jetting” and “pipe cleaning,” along with brand-related keywords.

They also reconnected with people who had previously shown interest in their service by visiting their website or clicking on an ad through retargeting ads.

Content marketing

In addition to driving visibility through digital advertising, this plumbing contractor also captured organic traffic and leads with a focus on content marketing.

By working with their Content Marketing Specialist, this plumbing business consistently added high-quality content to their website in the form of blogs and new pages.

Reputation management

It takes a lot of trust to work with a plumber you find online, which is why this plumbing contractor built trust by including the Top Rated Local® widget on their website. They also created a strong, unstoppable reputation by getting reviews on Google and Yelp.

Conclusion

People don’t need a plumber every day, which is why it’s so important for plumbing contractors to capitalize on every lead they can get — whenever and wherever potential customers are looking for plumbing services.

The right plumbing marketing strategy needs to cover all of the bases, but when you cater it to your unique needs, it can lead to real results.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M14161
Screenshots taken on 6/29/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.