Most small businesses understand that they need marketing. However, actually devoting a budget to invest in small business marketing is a whole other matter.

There are a lot of different marketing channels and strategies to invest in, and without really understanding what they’ll get back from it, investing in marketing often takes a leap of faith for small business owners.

But, the good news is that the right marketing strategy can pay off — big time.

E-commerce business maximizes ROI with multi-channel advertising

One online store, with the help of their dedicated marketing team, saw just how effective the right e-commerce marketing strategy can be. Over the last 90 days (compared to the previous period), they saw a 124% increase in their ROI and a 131% increase in their estimated revenue — along with substantial increases in their impressions, clicks and engagements, conversions and website visits.

Leading the way in driving impressions, clicks and conversions is multi-channel advertising, with more than 2m impressions, more than 100k clicks and thousands of conversions.

How did they do it?

This online store made the most of its e-commerce marketing budget by advertising on the channels their target audience spends the most time on — Google, Facebook and Instagram.

Google Shopping ads

On Google, they advertised their products with Google Shopping ads, targeting relevant keywords, like “ponytail hat,” “women’s hats” and “hats for women.” They also used search ads targeting their brand, as well as remarketing ads to reconnect with people who have shown previous interest by clicking their website or ad.

Facebook ads

On Facebook, their ads were built to drive traffic to their website, reconnect through remarketing and sell their products.

Instagram ads

On Instagram, they used video and image ads to boost conversions and sales.

Multi-channel advertising was their main source of conversions, but they backed and enhanced their advertising strategy through content marketing, email marketing and social media marketing — all of which paid off.

Conclusion

Most small businesses don’t have a never-ending marketing budget, but investing in the right strategy — with the right combination of digital advertising, content marketing, email marketing and social media marketing — can maximize that investment and drive big results.

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Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

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Account M31052
Screenshots taken on 7/27/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.