Modern small business marketing isn’t just about having the loudest voice or the flashiest message. You can’t just shout from the rooftops with the hopes that someone is listening in.

Smart, effective small business marketing means getting the right message out to the right audience in the right place. That means you need to know who your audience is and where they spend their time.

For small businesses targeting a younger audience, there’s no better place to get the message out than social media.

Online store drives conversions by building a strong social media presence

 

One e-commerce website learned just how powerful social media marketing can be.

 

In just three months, they saw almost a million impressions, tens of thousands of clicks and hundreds of conversions — driven primarily by their efforts on social media.

 

By building a strong social media presence, this online store has made social media a key channel for not only visibility and brand recognition, but also for conversions.

How did they do it?

 

They made social media a powerhouse for conversions by first building a presence on the platforms most popular with their audience, including Facebook, Instagram and TikTok.

 

They posted content consistently across their social channels, highlighting new products and sales, and using hashtags popular with their customer base.

 

They took advantage of Instagram Stories to create content specific to their brand identity and engage their audience.

 

They engaged with their followers on social media by liking and responding to comments and answering questions.

 

Last but certainly not least, they bolstered their organic social media efforts with social media advertising aimed at building their brand, retargeting leads, promoting products and more.

 

Conclusion

Smart marketing means sending the right message to the right people in the right place. Small businesses that target younger audiences can find big success by connecting with them on social media — where they spend most of their time online.

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Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

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Account M29208
Screenshots taken on 9/30/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.