360 degrees is a perfect circle.  It covers everything.  The Marketing 360® effect happens when the marketing blasts out the gate and every channel generates quality conversions.

It’s a beautiful thing.

Here’s how it worked for a mountain resort in the Sequoia National Forest in California.

Here is their data overview for the first two months of the campaigns:

An overall conversion rate of 37.26%, which is the Everest of conversion rates.

Let’s break down each channel.

 

Natural Listing Ads® (NLA)

The organic search channel gets a lot of conversions for this business.  Contributing to this is searches on the business name, which is the norm for a long established business.

It also doesn’t hurt that they rank on page one for every relevant search term:

Since starting with Marketing 360®, the number of keywords they rank for has skyrocketed:

 

Top Placement Ads® (TPA)

The strategy for TPA is to target keyword searches the website would not otherwise rank for organically.

These are more general terms, including:

• Wedding venues
• Staycations
• Weekend getaway
• Family vacation
• Romantic getaways

This allows them to expand their reach and test possible services they want to expand on.

At this point, TPA is only a delivering a fraction of their leads, but the package deals and events they sell are among the most lucrative.

 

Retargeting Ads™

A business getting this much traffic would be remiss if they didn’t use retargeting, both on the web and Facebook.  Once someone visits the website, they’ll start seeing ads like this as they surf the web:

Clicks from these ads convert at 27.83%.

 

Social Targeting Ads®

This business uses STA to target people based on demographics and interests.

In this case, they primarily target families in urban areas of California with kids of certain ages, household incomes of greater than 100k, and interests that include outdoor activities like fishing, camping and hiking.  Here is a Facebook ad:

These ads link back to their website where people can convert.  15.74% conversion rate.

 

Branding and Direct

This business has actually been around for a long time, so they have considerable brand recognition, which is one reason their numbers are so good so early in these campaigns.

The two biggest drivers are direct website traffic and social referrals, mainly from Facebook:

With a website design that highlights the beauty of this resort, people truly want to convert.

These marketing campaigns – covering the full 360 – do everything possible to make sure they do.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.