Most searches for local businesses happen on a search engine, like Google or Bing. And as these people are actively searching for what you have to offer, they’re high-value, high-quality leads for your business.

There are many things you can do to rank high in those organic search results, from optimizing your website for relevant keywords to optimizing your local listings and getting reviews, but the most important is creating content.

The process of creating content for your website, blog, social media profiles and beyond is called content marketing, and it’s a critical aspect of organic online visibility.

Local med spa drives organic success with content marketing

 

One local med spa, with the help of their Content Marketing Specialist, saw just how much of an impact content marketing can have on organic — and overall — success.

 

Over the past 90 days, they’ve seen more than 800K impressions, 19K clicks and hundreds of conversions, in large part, due to their organic success driven by their consistent content marketing efforts.

 

Compared to the previous 90-day period, they’ve seen an 8% increase in impressions, a 29% increase in clicks and a whopping 195% increase in conversions, as well as an increase in page visits, average time on site and website visits.

 

How did they do it?

 

Their organic success started with their website, where they boosted their organic page performance by adding high-quality content to their pages and updating their page design.

 

They kept their website fresh by adding valuable content in the form of blogs.

 

They expanded their content beyond just text to include videos, infographics and other eye-catching design elements.

 

Their content marketing efforts weren’t limited to their website. They also created content for their social media profiles and made it a point to post regularly.

 

Whether the content was for a blog on their website or a video on their Facebook page, they always made it a point to add value, which is one of the most important aspects of content marketing.

 

Conclusion

For local businesses, like med spas, almost nothing is more important than ranking high in local searches. A robust, consistent content marketing strategy can help you drive organic visibility and success.

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Account M14502
Screenshots taken on 3/01/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.