This Marketing 360® law firm client demonstrates how staying with a marketing strategy for years creates consistent results and steady growth.

What does a marketing campaign that’s grown for years look like?  Well, like this:

Marketing 360® started marketing for this firm 5 years ago.  Overall, their budget has been modest, their strategy prudent.

But their data creates the graph profile you want to see.  A steady climb in traffic, with particularly strong growth in organic (NLA) search traffic.

This data is indicative of more than growth over time.  It shows that the firm is gaining market share in their area, expanding their reach and client base.

SEO Landing Page Draws Targeted Traffic

One of the huge successes for this firm’s marketing was the creation of a highly effective informational landing page that ranks organically.

In the firm’s home state of Ohio, there is a different acronym for driving under the influence (DUI), know as as Operating a Vehicle Impaired (OVI).

Legally, there is actually no difference between the terms, but they did manage to create a lot of confusion among the state’s residents.

So they turned to Google to clarify their legal situation.  The Marketing 360® NLA team created a blog post which explains the terminology and why OVI was enacted.

This page is now the main organic landing page for the site.  In the last 180 days, 2,788 out of 2,881 organic visits came through this page.

The page was published in March of 2015 and started ranking on page 1 later that year.  This corresponds to the sharp increase in organic traffic and overall conversions in early 2016.

Their top ranking keyword queries confirm the importance of this page:

With this strong organic traffic, we use the paid advertising of Top Placement Ads® to target more general keywords.  Here are the top two performers over the last 180 days:

Here are the all-time results from all channels for this law firm’s marketing:

An overall conversion rate of 11.48% with steady growth in all channels.

That’s what a marketing campaign looks like when it’s successful year after year.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.