Case Study: Jewelry Store Grows Revenue With Social Media
Can social media help small businesses grow and contribute to their overall success? Does brand awareness actually lead to conversions and sales?
Most people think about social media as a tool to build brand awareness and trust, but they overlook how much of an impact it can have on what really matters to small businesses — conversions and sales.
Jewelry store grows revenue with social media marketing
One jewelry store learned just how impactful a smart social media marketing strategy can be.
Since they started working with their Marketing 360® marketing team two years ago, they have seen more than 7M impressions, hundreds of thousands of clicks and thousands of impressions.
Best of all, they keep driving better and better results. Compared to the previous year, they grew their impressions by 39%, clicks by 69%, conversions by 43% and estimated revenue by a whopping 70% this past year.
While they had a well-rounded digital marketing strategy, which included content marketing and paid ads, their success is thanks, in large part, to social media.
How did they do it?
They posted on their social media timelines consistently, keeping their followers up to date on new products and sales, and kept things interesting by including branded images and videos in their posts.
They posted engaging content and kept the conversation going by responding to comments.
They built trust and harnessed the power of social proof by posting reviews from their happy customers.
They made sales directly on social media by setting up a shop on Pinterest.
They made their social posts go further by boosting them, and they maximized their strategy with social media ads targeted at lookalike audiences and users who had previously visited their website or clicked on one of their ads.
Conclusion
Social media can be a quick, inexpensive and effective way to reach almost half the world’s population. By forming a community around your brand, you can create a network of loyalists and potential repeat customers that will drive revenue for your business.
Build, manage and grow your small business with Marketing 360®
Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.
Account M27850
Screenshots taken on 12/2/21
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
Case study contributed by Ashley Garcia, Social Media Content Manager
Ashley Garcia is a content creator, photographer, and marketing professional in Fort Collins, CO. She is the Co-Founder of @hungryhungry_hipsters on Instagram and a Social Media Content Manager at Madwire.
