If your business is not included in the 86% of businesses that use video as a marketing tool, it’s time to start. Video marketing is powerful. And when you consider the fact that a single video can be used across your website, YouTube channel, social media profiles, ads and beyond, you get a lot for your investment.

Best of all, videos work.

Most people would much rather learn about a new product or service from watching a video than reading a description, which means that more people are likely to see and connect with your message.

Plus, video marketing helps to drive performance. Web pages that contain videos tend to rank higher organically. Social posts that contain videos tend to get more engagement. Ads that contain videos tend to get more clicks.

Local HVAC company wins with multi-channel video marketing

 

One local HVAC company learned just how much of an impact video marketing can have when used across the right channels.

 

Over the past year, they’ve seen more than 4M impressions, 51K clicks and 2.5K conversions with help from their video marketing efforts.

 

Compared to the previous six-month period, they’ve seen a 93% increase in impressions, a 57% increase in clicks and a 36% increase in conversions over the last six months.

How did they do it?

 

Their video marketing strategy started on the homepage of their website, where they used a customer testimonial video to build trust and drive conversions.

 

They used videos throughout their website, including on their About Us page to introduce their website visitors to their brand.

 

They added videos to service and landing pages in order to educate their visitors about what they offer and how they can help.

 

Using videos throughout their site helped to improve their organic traffic, and many of their top-performing pages have videos.

 

They built a YouTube channel and optimized it with professional banner and profile images, as well as a keyword-rich channel description.

 

They also optimized their YouTube videos by writing unique descriptions and including the right hashtags.

 

They used videos in some of their ads on Google and Facebook, helping to drive clicks.

 

They also posted videos on their social media profiles, which helped to generate engagement, and paired them with the right hashtags, to drive visibility.

 

Conclusion

From greater visibility to increased clicks and engagement, there are so many reasons to use video as a marketing tool for your business. And, when you use video across the right channels, it can make an even bigger impact on your success.

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Account M16083
Screenshots taken on 1/26/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.