An effective digital marketing strategy for an e-commerce business is a multi-faceted strategy that involves a number of moving pieces.

Oftentimes, small businesses want to focus on one thing, like advertising on Google or Facebook, and they neglect the other pieces to the puzzle, like SEO (search engine optimization), reputation management, etc.

You may be doing well on one channel, but it’s important to realize that when the tide rises, it lifts all boats along with it.

Individual marketing channels don’t operate as well when they’re in a silo, and expanding your e-commerce marketing strategy to include more channels often means more all-around success.

Maximizing success with a multi-channel approach to e-commerce marketing

The pandemic has made life difficult for small businesses in every industry, which, naturally, has led many to reduce their marketing budgets and adjust their focus to just one channel.

Even though it’s a trying time for many, one e-commerce business has managed to maximize its revenue and its ROI by investing in a mutli-channel approach to marketing.

Over the last 180 days, they have invested $18,351.97 into marketing, resulting in $274,796.63 in revenue.

 

 

That’s a 1,397.37% ROI!

How did they do it?

When this e-commerce started working with their Marketing Success Manager, they were generating about $8k a month in revenue.

 

 

During their first month with Marketing 360®, they hit the ground running with a multi-channel paid advertising strategy that consisted of Google Shopping ads, Facebook ads and retargeting ads.

This push paid off quickly, leading to $42,984.24 in revenue in their first month.

 

 

Paid advertising wasn’t the only marketing strategy this e-commerce business was utilizing. They were also building long-term success and increasing their visibility on search engines by investing in SEO.

In their first six months of working with our content marketing team, they saw an increase in their organic traffic by more than 300%.

 

 

But, they didn’t stop there. They also focused on building a strong reputation for their brand by implementing an email marketing campaign to request feedback.

They went from 0 Google reviews to 34 reviews, with a 5.0-star average.

With an aggressive paid advertising strategy combined with SEO, email marketing and reputation management, they saw $76,295.81 in revenue during their sixth month with us.

 

 

Conclusion

Smart marketing is about connecting with potential customers in as many ways as possible and in as many places as possible.

Sure, solely investing in advertising could yield immediate results. But if you cover all of your bases with content marketing, email marketing, reputation management and any other digital marketing strategy that’s applicable to your business, the sky’s the limit.

Build, manage and grow a successful e-commerce business with Marketing 360®

Marketing 360 is a singular platform that offers everything you need to build a modern, professional online store, launch ads on popular channels, manage your products, inventory, orders and customers, schedule out social media posts and so much more, plus the marketing team you need to grow your e-commerce business.

Learn about our plans and pricing.

Account M29644

Screenshots taken 2/24/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.