Case Study: E-Commerce Marketing Drives Conversions
July 15, 2021
E-commerce businesses face an uphill battle these days. Unlike local small businesses, which only really have to compete with other local businesses in their industries, online stores have to compete with e-commerce giants, like Amazon, Walmart, etc.
To build a successful online store, a smart, effective e-commerce marketing strategy is required, but once you find it, it can make all the difference in the world.
Online store drives conversions with digital advertising and social media management
One online store — a discount medical supplier competing against the likes of Walgreens and CVS — learned just how impactful the right e-commerce marketing strategy can be.
Over a six-month period, they saw millions of impressions, tens of thousands of clicks and thousands of conversions, and it’s all thanks to the right combination of social media marketing and digital ads.
How did they do it?
Social media marketing
By building their organic presence on social media, they’ve seen an increase in their impressions, clicks, conversions and ROI.
While they’ve only seen a comparatively small percentage of their conversions come from social media, they’ve built awareness in their brand by posting consistently on Instagram and Facebook.
Ads
Their biggest boost in conversions has come from their ad campaigns on Google.
Smart Shopping Ads helped them get their products in front of people who were actively searching for them.
They also utilized Dynamic Search Ads to connect with customers on Google who were searching for keywords related to their products.
Conclusion
These days, online stores have a lot of competition, but with the right e-commerce marketing strategy, they can effectively drive conversions and make sales.
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