Most of the time, when small business owners think about social media management, they think about building brand awareness and trust. What many small businesses don’t think about is conversions.

Building brand awareness and trust through social media management may not lead to immediate conversions, but with time and consistency, it can really pay off.

E-commerce business boosts success on social media

One e-commerce business saw just how impactful a consistent, effective social media management strategy can be when it comes to conversions.

 

Compared to the previous 30-day period, they’ve seen a 312% increase in impressions, a 266% increase in engagements and a whopping 1,250% increase in conversions on social media.

 

How did they do it?

 

They’ve built an active social media presence by posting a mix of informational and promotional content regularly to their timelines.

 

They helped social media users find their content by using the right hashtags.

 

They kept their timelines interesting by posting a variety of social content, including videos, GIFs and infographics.

 

They built trust by posting reviews from their happy customers.

 

They kept the conversion going by responding to comments, questions and concerns.

 

They backed their organic efforts on social media and expanded their reach by boosting posts and running ads on Facebook and Instagram, where they targeted lookalike audiences.

 

Conclusion

Social media management won’t lead to overnight success for most small businesses. But, when you stick with it, an effective, consistent social media strategy can drive conversions for your business.

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Account M29816
Screenshots taken on 12/14/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.

Case study contributed by Thao Nguyen, Social Media Content Manager

After 10 years working in the hospitality industry, mostly as a sales and marketing representative, Thao made a major change this year to become a social media content manager at Madwire®. Moving from Saigon, Vietnam three years ago, she quickly adapted to American culture and lifestyle. She enjoys her new job every day with her teammates in the social media department. Besides work, Thao loves traveling, listening to music, cycling, yoga, and hanging out with her family, friends and her furry friends.