There’s a popular philosophical thought experiment that asks, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
This question has to do with observation and perception, and believe it or not, it applies directly to your business’s online presence.
As of November 2022, there were more than 1.14 billion websites online (Website Hosting Rating). Your small business website is one among many, and if it isn’t visible (i.e. if, like the tree that falls in the forest, no one is around to hear it), it’s almost not worth having — almost.
Merely having an online presence isn’t enough. Your business needs to have a visible online presence. SEO (search engine optimization) and content marketing are critical for organic visibility on popular search engines, like Google and Bing.
Some stats you should know:
On Google, there are more than 40,000 search queries every second, and more than 3.5 billion searches per day (Internet Live Stats)
49% of marketers say that organic search has the highest ROI of any digital marketing channel for their website (Search Engine Journal)
The number 1 organic result is 10 times more likely to receive a click than the number 10 spot (Backlinko)
75% of users never scroll past the first page of search results (HubSpot)
Driving visibility through SEO and content marketing
SEO has the power to drive high-quality organic leads to your website, but it won’t happen overnight. One auto detailer, with the help of their Marketing Success Manager and Content Writer, has learned just how powerful a little patience and consistency can be when it comes to organic visibility.
When this auto detailer started working with us, they were ranking for only 25 keywords in the top 10 (page one of Google). A few months later, they were ranking for more than 130 keywords on page one.
With five times the number of keywords ranking on page one, this auto detailer saw an increase in both page views and unique page views.
How did they do it?
This auto detailer was able to boost their visibility on Google and drive organic traffic to their website with a winning content-building strategy. While many businesses rely on blogs to fuel their organic growth, this auto detailer won by regularly creating new pages highlighting each of their services and products.
Each of these pages was designed with the user in mind. They feature simple designs that make it easy for users to find what they’re looking for and effective CTAs (calls to action) that encourage them to take the next step.
Thanks to these efforts, organic search has become their number one driver of impressions, clicks and conversions.
Conclusion
SEO and content marketing may not have the kind of instant gratification that you get with a smart multi-channel advertising campaign, but if you give it enough time and consistency, it can become a great source for high-quality organic leads.
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