When a potential client is looking for janitorial services in your area, most of the time, their search will start on a search engine, like Google or Bing. If you’re not at the top of the SERPs (search engine results pages), you’ll be missing out on lots of valuable leads.

People in your area who are actively searching for the janitorial services you offer are highly likely to convert into paying clients for your business. You need a janitor marketing strategy that not only gets you in front of them, but also gives them a reason to choose you.

That’s where janitor SEO (search engine optimization) and content marketing come in.

With the right SEO and content marketing strategy, janitors can rank higher for relevant keywords, increase their visibility in the SERPs, get in front of the right leads, drive more traffic to their websites, build trust with potential customers and so much more.

Local janitorial business drives success with SEO and content marketing

One janitorial business learned just how much of an impact the right SEO and content marketing can have on its janitor marketing performance.

Over the last 90 days, they’ve seen more than 170k impressions, thousands of clicks and dozens of conversions, with much of their success coming from their SEO and content marketing efforts.

Compared to the previous 90-day period, they’ve seen an 87% increase in organic impressions, a 40% increase in clicks and a 150% increase in conversions.

How did they do it?

First, they drove organic traffic to their website by optimizing their website for relevant, long-tail keywords, like “dorm cleaning service.”

Second, they created professional content for their janitor website in the form of web pages and blog posts centered around their targeted keywords.

Third, they extended their content marketing efforts to the social media platforms popular with their target audience, including Facebook and LinkedIn.

By posting valuable, informative social media content, they were able to reach more people and build awareness in their brand.

Conclusion

If you’re looking for low-cost, high-quality janitor leads, there’s no better way to get in front of them than with SEO and content marketing. Not only can SEO and content marketing help you rank higher, but it can also help you stand out and build trust online.

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Account M12787
Screenshots taken on 1/9/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.