Case Study: Dance Studio Boosts Attendance With Data-Driven Ads
April 15, 2021
For a small business on a budget, every dollar invested in digital advertising is a leap of faith, and with the right ad strategy behind you, that leap of faith can really pay off.
The right advertising campaign can have a big impact, whether your goal is to build more recognition in your brand, sell more products or book more services. You just need to figure out what the right ad campaign looks like for your business.
Some digital advertising stats you should know:
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads (WordStream)
Paid search ads can increase awareness of a brand by 80% (SEO Tribunal)
People who visit a website after clicking on a PPC (pay-per-click) ad are 50% more likely to make a purchase than visitors who clicked on an organic search result (WordLead)
46% of clicks go to the top 3 paid ads on the page (SEO Tribunal)
Boosting attendance and driving conversions with a data-driven advertising strategy
One dance studio, with the help of their Marketing Success Manager, found out just how much of a difference it can make when you find the right advertising strategy.
With a new ad strategy and budget, they were able to increase their impressions by 96%, their engagements and clicks 53% and their conversions by 43%.
In just a couple of months, their ad campaign saw thousands of impressions, hundreds of clicks and dozens of conversions.
How did they do it?
With in-person classes recently reopening up in their area, this dance studio wanted to boost attendance, so they raised their ad investment from $300 a month to $600. But, they didn’t just throw money at the problem. They also reassessed their strategy by monitoring their performance.
Their Facebook ad campaigns weren’t performing as well as they were hoping. While they were getting a lot of impressions on Facebook, they weren’t seeing the kind of conversions they wanted.
Restrategizing their ad strategy resulted in leaner, meaner Google ad campaigns, where they saw significantly more impressions, clicks and conversions.
Conclusion
Not seeing the kind of results you want with digital advertising? Not all advertising strategies are made equal. Knowing what’s working for you (and what’s not) is a key part of learning how to maximize your advertising budget and getting the kind of results you want.
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