Case Study: Contractor Drives Conversions With Multi-Channel Advertising
July 1, 2021
Digital advertising is a great way to get your name out there, get leads and grow your business, but if you’re only advertising on one channel, there’s a good chance you’re missing out on additional opportunities.
There are many different places your prospective customers spend their time online, and with the right multi-channel advertising strategy, you can make sure that you’re there wherever they’re looking.
Local siding contractor drives conversions with multi-channel advertising
With a smart, multi-channel advertising strategy, this contractor saw millions of impressions, hundreds of thousands of clicks and more than 10 thousand conversions — all in just three short months.
How did they do it?
This contractor drove leads and conversions by launching ads on the channels their prospective customers spend the majority of their time — Google, Facebook and Instagram.
Google advertising
On Google, they connected with people actively searching for their services with search ads, targeting key terms for their industry, as well as brand-related keywords.
Facebook advertising
On Facebook, they drove results and visibility with image and video ads, targeting people in their service area.
Instagram advertising
Their strategy on Instagram was similar to their strategy on Facebook, with a mix of video- and image-based ads directed at people in their target location.
Retargeting
On all three channels, they maximized their ROI by reconnecting with people who already showed interest in their brand or services by visiting their website, clicking on previous ads, etc., through retargeting.
Digital advertising is a phenomenal way to get leads and grow your business, but it’s so much more than just investing in ads. By targeting the right audience on the right channels, this local siding contractor saw incredible results in just a few short months.
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