Case Study: Boosting Organic Success With Roofer SEO

Case Study: Boosting Organic Success With Roofer SEO

Organic success is a critical part of effective roofer marketing for many reasons.

First, organic success helps roofers increase their visibility and reach more potential customers in their area. Search engine optimization (SEO) can help roofers appear in the top search engine results for a variety of keywords related to their services, making them more likely to be seen by potential customers.

Additionally, organic success helps roofers build trust with their leads and customers. People are more likely to trust a roofer that provides content that is useful and informative, and organic success can help roofers do just that.

Finally, organic success can help roofers build relationships with their customers and create a community. By providing helpful content, participating in forums and engaging with customers, roofers can show their customers that they are knowledgeable, reliable and trustworthy.

Local roofing boosts organic success with roofer SEO and content marketing

One local roofer learned just how essential organic success can be when it comes to driving leads and sales.

After just a few months of investing in roofer SEO and content marketing, this roofing company has already seen huge improvements in their organic performance.

Compared to the previous 60-day period, they’ve seen a 645% increase in organic impressions, a 115% increase in organic clicks and a 300% increase in organic conversions. They also saw a whopping 930% increase in total ranking keywords and a 85% increase in total ranking pages.

How did they do it?

First, they increased their organic keyword rankings by optimizing their roofer website for relevant keywords.

They also kept it updated with fresh content by working with our Content Marketing Specialists to create professional, keyword-rich blog posts.

Second, they drove local traffic to their roofer website by optimizing their local listings on relevant directories and sites across the web, like Home Advisor, Google Business Profile and Facebook.

This involved fully completing their profiles with a professional description, cover photos and beyond.

Another way they made their local listings more visible was by getting lots of five-star reviews and increasing their average star rating.

Last but certainly not least, they stayed active on social media by posting tips, advice and other helpful information on a regular basis.

Conclusion

Organic success is an important part of a roofer’s overall marketing performance. Without it, getting found, standing out and building trust are a lot harder. Luckily, the right roofer SEO and content marketing strategy can make all the difference.