Case Study: Bail Bonds Crushes Call Only Campaigns
This bail bonds service works with the Top Placement Ads® team to get incredible conversion rates. Here’s how it’s done.
We want to hit you with a number. In the last 3 months, a bail bonds marketing client has a 98.45% conversion rate on their paid search. See for yourself:
Now, before we boast of the greatest paid marketing campaign of all time, we must qualify this data.
This bail bonds service runs call only campaigns exclusively with TPA paid search. In other words, every time someone clicks on the number and the phone gets answered, it’s a conversion.
There are periods when a campaign like this can convert a 100%.
Call only is a really effective tactic for bail bonds for several reasons:
- Most potential clients search on their phones (these are mobile-only campaigns).
- Leads have an immediate, urgent need.
- We bid to keep these ads at the top of results and to get high impression share.
Within the targeted area of the city and area adjacent to the jail, we can use “bondsman” and “bail bonds” and broad match keywords. This works because of the acute need involved with bail bonds. When somebody does this search, they need to talk to a bondsman.
This means that it’s vital that we monitor this campaign so the ads get high impression share.
(Impression share is the number of impressions you received divided by the estimated number you were eligible to receive. Due to things like budget, relevancy, targeting, and approval status, your ad may not display when it’s eligible to.).
Impression share (visibility) for these ads is above 99%:
Bail bonds is not the norm with this marketing tactic. Anything above 75% conversion rate is rare with digital marketing, where typical conversion rates are less than 10%.
But this shows what can happen when just the right tactic is applied to right business at the right times.
Learn more about how to market a bail bonds business.
Read another bail bonds case study.
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
