The most important step toward success in marketing is knowing your audience. When you understand who your audience is, what their pain points are and what is important to them, you can tailor your message to them.

Marketing looks very different when your audience consists of other businesses rather than individual consumers. But, some things remain the same, including the value of content marketing across the right channels.

Commercial fire alarm company drives organic success with content marketing

 

One commercial fire alarm company learned just how impactful content marketing can be.

 

Over the last 90 days, they’ve seen more than 100K impressions, thousands of clicks and dozens of impressions, with most of their success coming from organic search.

 

Compared to the previous 90-day period, they saw an increase in organic impressions by 28%, clicks and engagements by 83% and conversions by 9%.

 

How did they do it?

 

They increased their ranking for golden keywords, like “commercial fire alarm systems” by optimizing their website and adding fresh, professional content to their pages.

 

They made their website stand out and maximized page performance by adding different types of content to their website, including infographics and videos.

 

They created valuable, informative content for their visitors in the form of blogs, which helps to build trust and improve organic performance.

 

Their content marketing efforts spanned beyond their website to their social media profiles, which includes LinkedIn — one of the most important social media platforms for B2B marketing.

 

They used their social media profiles to share educational content, highlight company achievements and recognize their standout employees.

 

They also kept their social profiles interesting and engaging by posting videos.

 

Conclusion

While B2B marketing may have its differences from B2C marketing, content marketing remains one of the most important channels to organic success.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M33427
Screenshots taken on 1/12/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.