Traditional, outbound marketing is all about getting your message in front of as many people as you possibly can.

The upside of outbound marketing is that lots and lots of people will be exposed to your brand and your message. The downside is that most of them won’t want or need what you have to offer.

For small businesses that want to maximize their marketing ROI, inbound marketing strategies, like SEO (search engine optimization) and content marketing, social media management and reputation management, can drive big results.

Some inbound marketing stats you should know:

• 60% of marketers say that inbound is their highest quality source of leads (IRONPAPER)
• Inbound marketing can be up to 10x more effective for lead conversion than outbound marketing, and inbound leads cost 61% less than outbound leads (IMPACT)
• Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy (HubSpot)
• For every $1 you spend on email marketing, you can expect an average return of $42 (DMA)

Auto shop drives results with inbound marketing

One auto shop, with the help of their Marketing Success Manager and Content Writer, found out just how impactful having an effective inbound marketing strategy can be.

When they started working with our marketing team, this auto shop was ranking for just 18 keywords on page 1 of the Google search results and 94 total keywords. Two years later, they are ranking for 131 keywords on page 1 and 770 total keywords.

Their efforts have led to hundreds of thousands of impressions, tens of thousands of clicks and hundreds of conversions over the last 90 days alone.

How did they do it?

This auto shop didn’t put all of their eggs into one basket. Instead, they used multiple inbound marketing channels to drive results, including:

Content marketing

To keep their cost-per-conversion low, this auto shop focused on their organic performance on search engines, like Google and Bing, by working with their content writer to build out service pages and locations pages for their website.

They also made it a point to stay active on social media by posting organic content on a regular basis.

Ads

In addition to getting organic leads on search engines, this auto shop launched search ads on Google and Bing to attract leads already looking for what they have to offer.

Consumers like to shop around and often won’t convert after just one touch. That’s why this auto shop chose to reconnect with people who already visited their website by launching retargeting ads on Facebook.

Reviews

Not only did this auto shop make it a point to show up in the organic search results and paid search results on Google, but they also made their Google Maps listing more visible by getting more reviews.

Conclusion

If you’re looking to maximize your ROI and drive results, inbound marketing is often the way to go. However, even with inbound marketing, it pays to diversify your marketing efforts and connect with prospective customers (and existing customers) on multiple channels.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M25740
Screenshots 1 and 7 taken on 4/16/21
Screenshots 2 – 6 taken on 4/20/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.