Social media sites are some of the most popular websites on the internet today, with users spending the majority of their time online scanning through timelines, liking, commenting on and reposting content, and more.

If your business doesn’t have a presence on social media, you’re missing out. But, it’s not enough to merely have a presence on social media. You need an active presence that drives engagement from your followers.

Driving engagement on social media presence doesn’t happen overnight. It takes time and consistency to get it right, but when you do, you can maximize your engagement on social media and see real results.

Online art gallery multiplies clicks and engagements on social media

One online art gallery based out of New York City learned how impactful the right social media management strategy can be on engagement.

 

In 2021, they saw more than a million impressions, tens of thousands of clicks and dozens of conversions, with almost 20k impressions and 5.6k clicks coming from social media.

 

Over the past year, they grew their social media strategy to be a major source of website sessions.

 

Compared to 2020, their social media strategy led to 216% more impressions and 374% more clicks and engagements, and increased their click rate on social media by almost 50%.

How did they do it?

 

The first thing they did to drive results on social media was to create profiles on all of the platforms most popular with art enthusiasts, including Facebook, Instagram and Twitter.

 

They posted a variety of engaging content regularly on all of their profiles. They kept the attention of their social media followers by posting a variety of content, including videos.

 

They used the right hashtags on their social posts to get them in front of more art lovers and customers.

 

They made it a point to keep the conversation going and engage with their customers by responding to comments.

 

They branched out by building a presence on more niche social media platforms, including TikTok. They also created a shop on Pinterest.

 

Finally, they complemented their social media management strategy by boosting posts and launching social media ad campaigns.

 

Conclusion

Social media can be an incredibly powerful marketing tool for businesses of all sizes, but it’s not enough to just have a presence. You need an active, engaging presence, which is built by consistently posting a variety of social content, responding to comments and linking back to your products and website.

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Account M30526
Screenshots taken on 1/6/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.