Marketing is key for growth and sustainability for practices, clinics, hospitals and other healthcare businesses.

But since many medical businesses are owned and run by busy physicians, it’s important to find the right marketing strategy to invest your time, energy and budget in.

Some healthcare marketing statistics you should know:

• 41% of users say that social media impacts their choice of doctor or practice (The Spark Report)
• On average, video marketers get 66% more qualified leads per year (OptinMonster)
• 5% of all Google searches are health-related (Google)
• Content marketing can generate three times as many leads as outbound marketing and costs 62% less (Demand Metric)
• 30% of patients who watched an online video booked an appointment (Google)

Local medical clinic drives success with healthcare marketing

One local medical clinic, with the help of their Marketing Success Manager and Content Writer, found a winning medical marketing strategy by sticking with the basics — SEO and content marketing, search ads and Facebook.

This back-to-the-basics healthcare marketing strategy led to major increases in both impressions and conversions.

Impressions:

Conversions

How did they do it?

SEO and content marketing

When they started working with their content writer in November of 2019, they were ranking for only about 30 keywords. These days, they have nearly 300 keywords ranking.

To drive organic traffic to their website, their content writer optimized their site with relevant keywords, added new content to the website on a regular basis and created short videos to be featured on their website and Facebook page.

Search ads

They focused their healthcare advertising budget on search ads, with campaigns for brand-related keywords, as well as service-related keywords.

Their cost per conversion averages out to be about $67, and their ad ROI was roughly $29/1.

Facebook marketing

In addition to running search ads and driving organic traffic on search engines, they built brand awareness with Facebook marketing, including both organic posts and ads.

Conclusion

Digital marketing has a bad rep for being overly complicated and time-consuming. But, as this medical clinic’s story demonstrates, having a basic healthcare marketing strategy can lead to results that are anything but basic.

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Account M27176
Screenshots 1-4 taken on 5/4/21
Screenshot 5 taken on 5/18/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.