The strategy of cross-selling can really boost your sales, but it can also be beneficial to your customers. By suggesting products that work well together, you can save your customers time and money. The best small businesses are conscientious about how they cross-sell so they don’t come off as pushy or unappreciative of the purchase their customer has already chose to make. We’ve put together 5 tips to help you efficiently cross-sell.

1. Bundle. Package items that work well together into sets and offer them at a slight discount to buying items individually.
2. Place low cost, attractive items near checkout. This is a great place for extras like accessories, smaller sizes of products and stocking stuffers.
3. Train your staff to suggest complementing items. “Have you tried the hand lotion that matches this soap?” or “Do you need a new case for this phone today?” Polite suggestions work best.
4. Create a sense of urgency tactfully. Offer a discount on the additional product for a limited time, for example “this item is on sale this week only” or let the customer know that you are running low, “this item is really popular and we only have 3 left at this price.”
5. Remember, timing is everything. Serving the customer’s immediate needs should always take precedence over selling. If a customer is clearly in a rush it probably isn’t the best time to suggest an additional purchase. The ask should occur naturally in the client interaction either while checking out or while shopping if they are being assisted by a salesperson.

Marketing 360 Payments offers integrated products that can help you with your cross-selling recommendations and inventory management. Contact us today to learn more about how we are making business richer!