It’s official, food trucks are no longer a trend, they are a staple to the restaurant industry. People love the casual experience a food truck offers and, at the same time, have come to expect high quality food choices from vendors. Expanding your restaurant is crucial to success and a food truck is a great way to do just that. Your Marketing 360 Payments team has compiled some reasons why this is a smart business decision.

1) Additional source of revenue.
Festivals, lunch hours in a business district and private parties are all opportunities for additional revenue streams that wouldn’t be accessible to your restaurant. Hitting the street can be highly profitable and and get you through downtimes in terms of cash flow.

2) Great promotional tool.
Vehicle wraps are one of the most effective forms of outdoor advertising, attracting the most consumers on a cost per thousand. Essentially, you have a mobile billboard and the number of impressions is astonishing at 30,000 -70,000 per day. Your food truck will create brand awareness quickly, so choose stunning graphics and easy-to-read info so that customers can find you easily.

3) Direct feedback.
A food truck is the perfect place to connect with customers and get honest feedback. The casual atmosphere lends itself to a more social setting where you can engage in conversation with your customers, answer their questions, recommend dishes and find out what they like about your food and your truck.

4) Location testing.
If you’re looking to expand to an additional location with your brick and mortar restaurant then a food truck is a great way to test neighborhoods. Being mobile allows you to get the vibe and the sales numbers right about several different areas of the city.

5) Low overhead.
Finally, investing in a food truck might seem like a large expense at first, but the overhead to run the truck ongoing is low and returns come in quickly. When you consider all the advantages of using a truck to promote your restaurant and to test the market it really becomes a highly desirable investment in your business.

Running a food truck will have its challenges and the Marketing 360 Payments team is prepared to guide you through the point of sale system options that will be most effective. Contact a Marketing 360 Payments representative for an appointment. We’ll help you maximize the capability of your POS system so you can focus on growing your business. We are ready to help make your business richer!