One of the most underused types of marketing collateral for small businesses is video.  That’s a missed opportunity because it’s such an effective way to convey your value proposition.  So why the hesitation to use this medium?

There was a time that video created worries with download speeds, but those days are over.  Most people’s devices can quickly display video content.

SMBs also worry about the cost.  A professionally produced video can cost thousands.  However, they overlook the mileage they can get out of just one video.  It costs nothing for a lead to watch it.  This means you can get thousands of views over years on the same video.  If it’s persuading leads, the ROI is excellent.

Perhaps the biggest problem is business owners simply don’t know how to structure video content.  Amateur efforts that look more like home movies than professional commercials are not effective.  You also need to be concise.  Impatient web consumers won’t sit through a 5-minute reflection on the challenges you faced starting your business.

Here are some tips and examples that will help you develop a professional, effective video for your business.

The Essentials of Business Video Scripts

Before you can produce a video, you need a script.  You may need to hire a professional copywriter to produce a polished, final version, but as the business owner, you need to be able to outline the main idea.  Here is what you need to include:

Business Video Examples

Here are some example business videos with a review of what they do well.

Avalon Motorsports 

Avalon Motorsports uses two videos on their homepage to effectively cover all the essentials of video marketing.

The first is a testimonial video that conveys their value proposition through the words of happy clients:

The second video does a great job of showing their facility and introducing staff:

These videos are showcased on their homepage so visitors won’t miss them.  In just a few minutes, they’ve made the case for why someone should choose Avalon, with no effort at all required by visitors.  Each video ends with a call to action and easy to access contact information.

New Vision Charter School 

As a charter school, New Vision has a substantial task communicating value in just a short video.  But they do it effectively by blending staff, student, and parent commentary.  The video gives a sense of what the school is like and earns trust in a way text content cannot.

Wise Moving Company 

This moving company creates a short, effective message that explains services and creates a sense of trust by detailing accreditation and experience.

Doctor Green 

Doctor Green does a great job of immediately conveying their value proposition and earning trust with their experience and work guarantees.

Each of these businesses uses their videos on their websites, promotes them on social media, and optimizes them for search on Youtube.

Video is more popular than ever online, and that popularity will only increase as more people view content on social media and Youtube.

The team of media pros at Marketing 360® created each of these videos – with an excellent return for the businesses.

Get a video commercial developed for your business.  It’s a vital piece of internet marketing content that connects with modern consumers.  And it gives you a clear advantage over competition that isn’t using video.