By:  Jason Atkins, NLA® Specialist 

The small door opens beside my desk and an envelope drops to the floor. I immediately ignore it and continue my work; clicking away at a blog advocating the use of treehouse-specific composite flooring.

What could it be? The bright white envelope is digging its way into my subconscious, burning a small hole of anxiety into the edge of my creative mind, causing my work to stop abruptly. It is mocking me.

I rip into the envelope, pull out the letter and the scent of fear (and a delightful French vanilla) creeps into my slightly flared nostrils.

I have a new client – in an industry that’s new to me. The letter includes a series of notes regarding the nature of their business.  There are fantastic details – I need to research.  Other parts are vague…yep, I need to research.  

The letter begins to smoke, crumbles in my hands, and disintegrates in a pink *poof* of dust.

My day starts out this way sometimes.  I just finished with my morning SEO related ab exercises (with which I have integrated drinking coffee and eating donuts), when the little door opens and a hand from above gives me a new client.  It is an exciting day, but when you are an NLA® specialist, they are all pretty exciting.  So, what do I do? What exactly does a Marketing 360® NLA® specialist do all day?

The bottom line is, I read minds.

I take information about a client’s industry and translate it into succinct, successful blogs and page content with precise keywords; all of which translates into a higher organic ranking.  When I need to read minds, I have a special hat that helps me bring in the relevant information, and it may or may not be made of tinfoil (There may or may not be satin involved.).      

I take all of the information I receive and translate that into something to which the customers will respond, to which the almighty Google will respond and into what you, the client, will feel good about. It takes some work, but usually the universe is good to me and provides pertinent information.

In order to make your business website really successful, I mean really successful, the content needs to be exceptional, directly reflecting the passion that you have for your small business.  Only the best will do.  It’s what sets you apart from all of the other internet noise out there.    

Now, you may be saying to yourself, “I just don’t have time to devote to all of this content stuff.” Well, you are in luck my friend, because that’s why I’m here. I am your NLA® specialist and my brain is like a book of Mad-libs.  An adjective here, a noun there, and some pop-culture references over here (Because a blog feed NEEDS a sprinkling of egregious pop-culture references, preferably ninja, rockstar or Jedi.).  My pop-culture canteen is deep, my friend, as deep as those canyons that Bruce Lee flew through to destroy the Death Star. (Yeah… nailed it.)

With me on the job, you will not need to worry about your content.  I would worry more about things such as your medulla oblongata failing or fish with human-like teeth (I mean fish with human teeth, nightmares are made of such stuff!).  I will make certain that your content is readable, relevant and intelligent (don’t judge based on this blog).

The point is, SEO blogging is like reading minds, determining the customer’s needs, providing fresh content, and gaining organic ranking, all while wearing a tinfoil hat. Simple, right?

As an NLA® specialist, I’m here to make you successful through outstanding content and the most effective SEO available.

My team calls ourselves SEO Speedwagon, and that’s pretty close to rockstar.
(Nailed it)