Many business owners wonder if they need to rank for both organic, SEO results and pay-per-click advertising.  There is, of course, the appeal of organic SEO clicks being free.  But the paid results get the most advantageous position at the top of the SERPs

The infographic below shows data on where consumers click for the most common types of business/shopping search queries.  The final breakdown for each is very consistent:  65% of clicks come from paid ads, 35% for organic listings.  If you’re doing PPC right, you should be getting a solid return.