Reflecting on 2024: Key Improvements to our Marketing Platform for Small Businesses
As we close out 2024, we invite you to revisit the exciting enhancements we’ve introduced to our all-in-one marketing platform. From a cutting-edge new Social app to significant app improvements, our team has dedicated themselves to improving our #1 Marketing Platform® for Small Businesses. Here’s a glimpse of some of our standout accomplishments this year.
We also introduced ourAI Text Generator into our Websites app. With this powerful new tool, users can create engaging website content in seconds—whether it’s page titles, descriptions or product information. Building a website has never been easier.
User-friendly forms
This year, we focused on making our Forms app more intuitive. As part of this effort, we added an integration between our Forms app and the Brand Profile to allow users to quickly select brand colors and fonts while creating their forms for a streamlined design process.
We also simplified the form setup process by enabling form submission rules within the app, made it easier to add multiple form notification recipients, and made the Forms designer more user-friendly to improve the form creation process.
Streamlined CRM
We’ve made notable upgrades to our CRM throughout the year, most recently our improvements to our contact import process. We also added the ability to capture message leads from Google Local Service Ads, right in the Leads Inbox.
These improvements, along with other updates, aim to simplify customer relationship management and help businesses better utilize our CRM for lead and contact management.
Enhance email campaigns
The Nurture app is now more robust with the introduction of the AI Writer, which helps users craft emails that get their message across. Additionally, we added a new Sending Domains Settings Page to help users verify their domain to stay compliant with new email marketing guidelines.
Social media made easier
In October, we launched thenew Marketing 360 Social App, packed with features to help businesses grow their social presence. Marketing 360 users can now enjoy AI-driven caption creation, enhanced direct message and comment management, connections with platforms like TikTok and YouTube, and more tools to help them manage their social presence.
Upgraded Brand Profile
We’ve made significant improvements to the Brand Profile in 2024 that help users both consolidate their brand details and use AI-driven tools to customize the platform for their unique brand.
Our new Smart Start feature utilizes a URL scraping tool to automatically populate the Brand Profile using details from an existing website. Not only does this streamline the data collection process – it also helps Marketing 360 customers quickly onboard into our marketing plans.
We also added a newAI Text Generator to the Brand profile, which allows users to easily craft attention-grabbing value propositions, product and service descriptions and business information, in seconds.
Faster Payments
This year, we introduced Instant Payouts*, giving Payments customers quicker access to their earnings. Those who qualify can enjoy same-day deposits of immediate funds, making cash flow management more efficient.
Local Services Ads Program enhancements
We streamlined our Local Services Ads (LSA) program, added new verticals like Painting, Veterinarians and Remodeling, and improved the verification process in-app. The result? A speedy way to start running Google LSA for guaranteed leads.
Onboarding improvements
We also made significant changes to help new Marketing 360 users get started with our all-in-one platform. Our new Onboarding task manager walks new users through important steps to customize their Marketing 360 account. With a task list, estimated time tracker and helpful walkthroughs, the new task manager helps our new users get familiar with our tools, so they can start using them to grow their business.
Behind-the-scenes maintenance
We also worked hard this year to keep our platform fast and secure with behind-the-scenes maintenance and core updates to keep Marketing 360’s foundation strong.
Get started with Marketing 360
Our updates in 2024 were designed to empower small businesses to thrive in a dynamic market. Embrace these changes and discover how they can transform your marketing strategies. Sign up for our 14-day free trial.
**Instant payouts are available for accounts that are older than 90 days and in good standing. Limit of $500 in instant payouts per-day. Additional processing fees are required.
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