How to Add Related Products to Your Pins
Pinterest has become a stand-out visual discovery engine, helping brands and creators to visually showcase their products and tell their stories. One of the platform’s stellar features is the ability to tag and add related products to Pins, enhancing the shopping experience for users.
Whether you’re just starting out or you’re an avid Pinner wanting to improve your game, here’s a quick guide on how to effectively add related products to your Pins, both new and existing.
How to add related products while making a new pin
Click the “Create” button on the top-left of your screen, and then select “Create Pin.” Click the arrow to create a Pin, then drag and drop an image in the uploader, or select an image from your computer. Add the title, description, alt text and website to the Pin.
At the bottom of your screen, select “Make a collection,” then add your product title and product URL in the search bar to find the relevant product. You can add up to 24 products at the bottom of the pin.
Then select “Add products” when you have added the ones you want. Click the down arrow next to “Publish” and select the appropriate board to publish your new pin on. Then select “Publish.”
How to add related products to an existing pin
Select the Pin you previously created and want to add related products to. Then, click “Tag products” on the desired Pin followed by selecting “Make a collection.” In the search bar, enter your product title and product URL and select the desired product.
You can add up to 24 products at the bottom of the Pin. Once you have added the relevant products, select “Add products” and “Done” to save your related products to the Pin.
Conclusion
Effectively leveraging the features of Pinterest can significantly boost your brand’s visibility and customer engagement. By adding related products to your Pins, you not only enhance the user experience but also increase the potential for sales conversions.
With platforms like Pinterest constantly evolving, staying updated on its functionalities can give your business an edge. And if you ever find the need for expert guidance or a dedicated team to manage your Pinterest campaigns, remember that the professionals at Marketing 360 are here to help. Happy Pinning!
