A recent article on the Smartwatch from CNN Money asks:  Who exactly is the Apple Watch for?

In our ongoing review of the adoption cycle for smartwatches, we wanted to reflect on signals of majority adoption here.

Unless you’re Beyoncé, there’s nothing compelling.

The biggest marketing segments noted are people who physically have more difficulty accessing their smartphone, such as waiters or workers on oil rigs.  They also include parents, who may ignore their kids less if they can quickly check messages.

This hints at the behavior change Apple and Samsung appear to be targeting:  that you can check updates without the obtrusive act of taking out your phone.  But it’s questionable as to whether or not jobs that justify that convenience would push things towards majority acceptance.

We may start to see commercials with busy parents, kids in both hands, checking their smartwatch.  However, strapped for cash parents seem more likely to be part of majority acceptance than early adopters, especially since early adopters must be willing to pay more for the “new” thing.

They finish with the FOMO and fashion conscious, always early adopters but lacking compelling behavior to push the watch towards majority acceptance.

If the smartwatch trends towards being an expensive fashion statement, majority acceptance may be allusive.