Do you have some questions about social media marketing? We have answers! 

Check out the list of our most common social media marketing questions below to see if yours has already been answered!

Question: Why should I make social media accounts for my business?

Many people use social media for keeping up with friends and family. Millions of people follow news networks, families follow their schools’, and many follow their favorite brands and companies to keep up to date. 

With so many people on social media every single day, putting your company’s name, products, services and work on social media is a great way to expand your marketing reach and gain new customers.

Question: How do I know I know if my social media accounts are doing well?

Keep track of your account’s performance. If a post does really well, take note, and try to emulate it again. 

Did you start at 152 followers and gain 500 more followers over a year? Make note of how many you gain each month. 

Keep track of engagement on posts, what posts do well and if your followers interact more than people who don’t follow. 

Question: Will social media help with my SEO?

Yes! By using social media and posting content about your business, more information will be online. 

More content means more content distribution, which leads to a longer life for your posts and means more visibility and organic traffic. 

This increases brand recognition and thus brand reputation, resulting in boosts to your local SEO.

Question: What are some of the top ways to combine social media and SEO?

The premier way to use social media to boost your SEO is to use social media well. 

Create accounts on various platforms and make all accounts with similar profile pictures, usernames and info/intro/bio sections. Remember to stick to your branding for all of your accounts and posts.

Speaking of posts, some content types that tend to drive social media shares and traffic include videos, podcasts, blog posts and infographics. When posting images, make sure they are high-quality pictures, and using text is key! 

Make your content easy for people to share (links, buttons, etc really do make a difference). And when followers engage with your content by leaving a comment, respond — it makes your brand feel closer and more reachable.

Question: What benefits do hashtags bring to my content?

Hashtags and keywords do a lot for your content! They categorize your posts, can increase engagement, attract followers that are interested in a specific topic, and can better help you reach your target audience. 

Users will often search hashtags or keywords to find specific content. Make sure to use tailored hashtags so that you come up in these kinds of searches!

Question: What KPIs should I be watching for to measure the effectiveness of my social media marketing?

Some of the most important KPIs to keep an eye on are impressions, reach (how many people see a post), follower count/growth, likes, comments and shares. 

It’s always good to keep track of what kinds of posts do well, and when high-performing posts go live. 

Question: Should I focus on B2C or B2B marketing on social media?

Both! Your future clients, customers and business partners are likely on social media each day! 

By posting a variety of content styles, you will be able to catch everyone’s attention, and keep the posts on your page fresh, fun and full of useful information!

Question: What kind of content should I post?

Post a variety of content! Mix up your feed by posting videos, images, blogs and graphics. 

Just make sure that every post is in line with your branding, uses high-quality images/videos and provides useful information about your company, products and services.

Question: Can I post the same content across all of my social media profiles?

Yes, and no. If you have an amazing YouTube video, share it everywhere! However, you shouldn’t be consistently posting the same image on Instagram, Facebook, Twitter, LinkedIn and Google Business Profile. 

Share really important content across all of your platforms, but remember that each platform has a different algorithm, and one kind of content will perform better on certain platforms.

Question: If I have 20,000 followers, why don’t I have more sales?

Keep in mind the famous saying of ‘quality over quantity.’ While having thousands of followers is a cool feeling, it doesn’t mean that it will directly translate to more sales. 

Focus on growing a committed group of followers who are interested in your field, brand, product, services and specific company. Having 500 loyal followers that result in consistent sales is better than having 15,000 followers who don’t. 

Question: How long will it take before I see results?

It depends on many factors. The best ways to see results are through the use of consistent posting, high-quality posts, sharing relevant information and engaging with your followers. 

A great way to see how far your social media marketing is going is to keep track of engagements, followers and how many times you post each month. 

And remember, followers and likes aren’t always the best indicators of a job well done, it’s often through clicks and purchases.

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Do you still have a social media question? At Marketing 360, we are here to help! Are you interested in hiring a team to work on your company’s social media? 

Our social media marketing department is here to grow your business and following! At Marketing 360, we are proud to help small businesses grow, and we would love to be a part of your business’s success story.

Learn more and see our plans and pricing.