If you’re in the landscaping business, local SEO is your best friend. Why? Well, your customers are local, right? They’re the folks living and working in your area, and that’s exactly where you want to shine online.

Local SEO makes your business pop up when people nearby search for your services. Think of it as putting a giant digital sign on the busiest street in town saying, “We’re here, and we do great work!”

Plus, local SEO helps you build trust. People love seeing solid reviews and ratings before they hire someone. So, the more you appear in local search results, the more chances you have to gather positive reviews and impress potential customers.

So, in a nutshell, local SEO is like your digital megaphone to the local community. It’s an essential tool for any landscaper wanting to grow their business.

Landscaping business gets found in their community with local SEO

One landscaper saw the power of local SEO when it comes to getting found and driving success in their community.

Over the past 60 days, they’ve seen almost 40k impressions, more than 1,000 clicks and dozens of conversions, with much of their success coming from organic search.

Compared to the previous 60-day period, they saw a 45% increase in clicks and engagements and a whopping 125% increase in conversions — all while spending 85% less on SEO and content marketing.

How did they do it?

First, they improved their organic page performance by optimizing their landscaping website for relevant keywords.

They also increased their organic traffic by optimizing their website for local search. This included embedding a map of their location on their Contact Us page, having easy-to-find contact information and using local keywords.

Second, they created educational blogs for their website, helping them inform their visitors about landscaping services, increasing their organic visibility on search engines, demonstrating their expertise and building trust with potential customers.

Third, they connected with their community on social media by building a strong social presence. By posting regularly, they highlighted their expertise and built a recognizable brand in their area.

Last but not least, they built trust and increased their local visibility by building a strong reputation and getting lots of five-star reviews.

Conclusion

In short, local SEO is the golden ticket for landscapers. It not only boosts your online visibility in your service area, but also helps to build credibility. It’s an essential tool for bringing your landscaping services directly to your local customers’ fingertips, and ultimately, growing your business. Don’t overlook its potential — investing in local SEO is an investment in the future of your business.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

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Account C1153
Screenshots taken on 5/23/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.