We’re excited to announce that Marketing 360® has been honored as May’s Inclusive Agency of the Month by accessiBe. 

Beyond the immediate excitement, this recognition signifies a crucial commitment to digital inclusion and website accessibility – two tenets that we believe should be foundational to every small business’s online presence.

Let’s begin with a hypothetical scenario. Imagine a small business owner, John, who operates a thriving handmade furniture enterprise. 

His digital platform is adorned with vivid photographs of oak tables and maple chairs. However, because of accessibility issues, not all potential customers can fully experience John’s website. 

This problem illustrates why accessibility and inclusion are so vital, especially for small businesses.

Integrating accessiBe into our client solutions

In 2020, Marketing 360 started incorporating accessiBe’s automated solution, accessWidget, into our client website builds. 

This strategic decision reflects more than a feature enhancement. It is a commitment to fostering an inclusive digital environment, an Internet that everyone can access, regardless of physical or cognitive ability.

Why prioritize web accessibility?

So why is web accessibility at the forefront of our efforts? At Marketing 360, we strive to make a difference. 

We recognize that accessibility isn’t solely about adherence to standards or avoiding potential legal complications. It’s about understanding and respecting the diverse needs of all web users.

Moreover, small businesses like John’s furniture enterprise can significantly benefit from prioritizing web accessibility. 

By enhancing his website’s accessibility, John expands his potential customer base and also improves his site’s search engine optimization (SEO). The result is a win-win situation that aligns business growth with a more inclusive web experience.

Getting clients onboard with web accessibility

As for bringing clients onboard with web accessibility, education is key. Small business owners need to understand the impact of web accessibility, not only on their business performance but also on their potential customers. 

Demonstrating the functionality and benefits of a tool like the accessiBe widget can be a game-changer. It offers an affordable and efficient solution for enhancing web accessibility, a critical consideration for busy small business owners.

Leveraging our platform and team for accessibility

Our work at Marketing 360 is underpinned by the belief that we have both the best platform and the best people. Our team, united by the drive to support small businesses, embraces the importance of digital inclusion and web accessibility. 

With the Marketing 360 platform, we offer comprehensive tools to manage and grow businesses from one singular interface, eliminating the need for multiple program and, thus, improving the accessibility and usability of our service.

Accessibility as a business advantage

Website accessibility isn’t just a social responsibility; it is a competitive advantage that boosts a business’s bottom line. 

It widens the customer base, enhances user experience, and boosts SEO. Therefore, promoting web accessibility isn’t just doing good; it’s also good for business. 

As search engines continue to prioritize websites that offer better accessibility, businesses that take these steps stand to gain significantly.

Website accessibility should not be an afterthought; instead, it must be a proactive and integral part of any web design process. 

We’re thankful for the recognition by accessiBe, but more than that, we see it as a beacon that guides our ongoing journey toward digital inclusion. Together with our partners and clients, we are excited to create an inclusive, accessible web experience for all.

Learn more about Marketing 360, and see our plans and pricing.