How to Tag Products on Pinterest
As a small business owner, it can be hard to keep up with all the latest digital marketing tools and trends. With so many options, it can be difficult to decide which ones to focus on. But if you haven’t already, you should definitely look into Pinterest as a powerful yet underutilized e-commerce marketing tool.
Pinterest is a visual search engine and a powerful tool for businesses looking to increase website traffic and generate sales. With millions of active users, Pinterest is a great place for brands to target potential customers. It’s also a great way to reach a wider audience by leveraging the power of influencers and content curators.
One of the main advantages of using Pinterest for e-commerce marketing is that it provides an opportunity to showcase your products in a visually appealing way. This helps to engage customers and encourages them to learn more about your products or services.
You can tag products in your posts, as well as add product images and descriptions, and links to your website. This makes it easy for customers to purchase your products directly from Pinterest.
In this blog, we’re going to cover the basics of tagging your products on Pinterest.
How to tag a product while you create a Pin
Click the “Create” button on the top-left of your screen and then click “Create Pin.” Next, click the up arrow to select an image on your computer or to drag and drop an image into the uploader.
Fill out all of the sections provided (title, description, alternative text and your claimed website). Then click anywhere on the image you uploaded to add a product tag. Then give your product title and product URL in the search bar underneath the “Tag this product” button, and select the correct product. This can be done multiple times on a single Pin to tag all of the visible products.
When you are done tagging, select “Publish now” or “Publish later,” and click the down arrow next to “Publish” at the top-right to save your pin to a specific board. To save your new Pin with tagged products, select “Publish.”
How to tag a product in an existing Pin
Select the Pin that you have previously created and want to tag a product in. Next to the Pin, select “Tag products,” and click on the product you want to tag.
Then enter the product information (product title, product URL) in the search bar underneath “Tag this product” to find the correct product you wish to tag. Then click the product you want to tag (you can tag up to eight products in a single Pin).
When you are done tagging, click “Done” to save your changes.
Tagging products in your Pins allows users to shop for your products much easier and is a great way for users to find the exact product they are looking for! However, it is important to note that you can’t tag a product on an ad. If you decide to promote an existing Pin that has a tagged product, it will become a Collections Ad, and the product tagged in the original Pin will be displayed below.
Pinterest is a great social media platform for businesses to showcase their products and services! If you are interested in using Pinterest as a part of your social media marketing plan, the social media team at Marketing 360® is here to create and post the high-quality Pins your brand needs.
