Case Study: Google LSA Maximizes HVAC Leads

Case Study: Google LSA Maximizes HVAC Leads

HVAC companies, like small businesses in any industry, need to be able to get in front of the right people at the right time in order to succeed.

Not all HVAC leads are ready to convert, and if you spend too much of your time and energy pursuing the wrong kinds of leads, you won’t find the success you’re looking for. You’ll also spend a lot of money unnecessarily in the process.

One of the most important times for an HVAC contractor to be visible is during extreme weather events, and one of the best ways to drive visibility during events like these is to take advantage of Google LSA (Local Services Ads).

Google LSA is a great way for HVAC companies to get in front of their local customers when they need help the most. These ads appear prominently at the top of the search engine results page and make it easy for customers to contact the local HVAC contractor.

Local HVAC company drives winter storm leads with Google LSA

One local HVAC contractor based out of Colorado saw just how valuable Google LSA can be when you get the timing right.

During the once-in-a-lifetime winter storm that hit Colorado (and much of the US) just before Christmas, this contractor was able to get in front of HVAC leads looking for emergency services during the storm.

These ready-to-convert leads could have gone to any HVAC company in town. Thanks to Google LSA, this local HVAC contractor was able to get in front of them and convert many of them into paying customers.

How did they do it?

First, this HVAC company made it a point to increase their spending on LSA just before the winter season, ensuring a strong campaign when the weather event hit in December.

Second, this HVAC contractor prioritized customer reviews. This has led to a high average star rating, helping to increase their visibility and build trust with potential HVAC leads.

Third, they managed their HVAC LSA leads right from the Marketing 360® CRM Leads Inbox, helping them quickly and easily see which leads have been contacted and followed up with, and which have not.

Conclusion

When there’s a major winter storm or another event that increases the demand for your services, it’s critical that you have a visible presence that stands out wherever they are looking.

For local businesses, like HVAC contractors, one of the best ways to drive exclusive, high-quality leads is with Google LSA.