How to Keep Your Social Media Content Interesting and Up to Date
When you decide to work with a Social Media Manager with Marketing 360®, you are given the opportunity to grow your following, get branded content created for your social media platforms and go head-to-head with other competitors in your market with social media plans. We provide you with all of the tools you need to become successful on social media.
A big part of creating an effective social media presence includes posting content regularly. But, just any content won’t do. You need effective content that interesting and draws social media users in. Here are a few ways to keep your content up-to-date and interesting on social media.
Have weekly meetings with your Social Media Manager
Having weekly meetings with your Social Media Manager is helpful in many ways. Meeting with us over the phone or via Zoom can be beneficial to your content as well. In these meetings we discuss company news, any changes to your target audience and anything else you’d like to mention.
For example:
Your Social Media Manager sets up a meeting in August to discuss your future deals for your online store.
Or
You set up a meeting with your Social Media Manager to discuss a post that received a lot of engagement. We can talk about options to keep those kinds of posts coming!
Once you meet with your Social Media Manager, it is time for them to produce your content. But how do you keep from annoying your followers with too many posts? Or, how do you gain followers for that matter? It’s all about keeping your followers interested in your content!
Our goal is to create interesting and engaging posts to retain your current following while building onto it at the same time. We make sure to create a variety of posts for your business to inform, entertain and attract attention.
Keep your followers engaged
Keeping your followers engaged and interested in your content is very important in the social media realm. We have all seen social media pages posting only call-to-action posts and eventually unfollow those accounts. This is what we want to prevent from happening on your social media page. We want to hit that sweet spot between posting multiple times per day and posting twice a month.
Your social media sweet spot can be hit by creating a variety of cadences. To further explain, cadences are post types. Here are some examples of post types our social media department:
- Brand posts
- FAQs
- Fun fact or myth
- GIFs
- Infographic
- Tip of the day
- Giveaway
- Product Highlights
Post at peak times
Creating engaging posts doesn’t help if you publish them in the middle of the night! Your dedicated Social Media Manager also looks at trends to see when the most followers are online and publishes your posts for those times. This ensures that your posts reach the maximum number of followers!
Prioritize replies
There is nothing that makes your followers feel more special than a response from the owner! Your Social Media Manager will take the time to reply to comments, reviews and messages. This increases the odds of other followers, or even the same one, commenting on more posts!
Staying involved in your social media journey is very important when you are working with a Social Media Manager from Marketing 360.
