As a small business, your brand is the one of the most important parts of your business’s success, both online and offline. Your brand is what makes your business recognizable to customers, and should clearly communicate your business’s identity, values and mission.

Growing brand awareness comes through consistently following your brand guidelines and using the right logo, fonts, colors and more. But, what happens when you have multiple companies, employees or contractors working on your marketing efforts? How do you make sure they uphold your brand guidelines in all that they do?

Keeping your brand assets in one easily accessible place doesn’t just keep your team organized — it helps you ensure that your brand is represented correctly throughout your marketing efforts.

That’s why we created the new Brand Profile. From your brand’s elevator pitch to the logos you use, the new Brand Profile lets you keep all your important brand assets in one place. Need help building your brand? See nine tips on how to build your brand from scratch.

Where to find the new Brand Profile

You can access the new Brand Profile app right from the Marketing 360® dashboard. Select it from your list of apps on the homepage, or by using the dropdown menu.

Brand Profile – Objectives

The Objectives page of the Brand Profile is where you can enter brand information, such as your elevator pitch/mission statement, brand goals, tagline, brand voice and the year your company was established.

Brand Profile – Assets

The Assets page of the Brand Profile is where you can upload your brand logo, colors and fonts.

Logos

You can upload multiple logo assets, including your:

• Main logo
• Dark background
• Icon
• Single color
• Favicon

Keeping your logo consistent is critical to growing your business and brand recognition in your community. Need help creating a logo? Let our experienced Designers help.

Colors

You can choose multiple brand colors using our easy color selector, or enter in a HEX number if you already have chosen a brand color.

When thinking about what colors to use for your brand, keep color theory in mind. Color theory combines the research about what colors mean and how people interpret them. Working with a Designer is a great way to discover the right color combinations for your unique brand.

Font styles

Lastly, choose your font styles for headings, subheading and paragraphs. Having set font styles is important for keeping website and blog content consistent. And, having a consistent, clean website design can help make your business look more professional online.

How Marketing 360® can help you grow your brand

From designing beautiful websites to helping brands grow with multi-channel marketing campaigns, our team of experts has helped hundreds of businesses grow their brands. Learn more about our marketing platform and services today.