Case Study: Solar Contractor Wins With Content Marketing

Case Study: Solar Contractor Wins With Content Marketing

If you’re a small business owner, then you know that marketing can be tough. You probably don’t have the same budget as the big guys, so you have to get creative and learn how to maximize what you’ve got.

One of the best ways to maximize your budget and market your small business is through content marketing.

Content marketing is a strategy that involves creating and sharing content online in order to increase your visibility, as well as attract and retain customers.

And, while it can take time to start seeing real results with content marketing, once you do, it’s more than worth the effort.

Local solar contractor drives success with content marketing

One solar panel installation company learned just how powerful an effective content marketing can be.

Over the last three months, they’ve seen more than 1M impressions, 11K clicks and hundreds of conversions, in large part, thanks to their content marketing efforts.

Compared to the previous 90-day period, they saw an almost 30% increase in impressions, 24% increase in clicks and a 20% increase in conversions, as well as a 45% increase in new website visits and a 48% increase in overall website visits.

How did they do it?

The first step this solar contractor took to drive organic traffic to their website was to optimize their site for relevant keywords, like “commercial solar.”

Then, they increased their ranking for their most important keywords by creating monster pages, which are long-form, keyword-rich SEO landing pages that are chock-full of valuable information for visitors.

Not only do they provide valuable text-based information on their monster pages, but they also have videos and infographics to add more visual appeal and make their pages more engaging.

In addition to creating monster pages for their best keywords, they also published blogs on a regular basis to keep their website fresh with new content.

This solar company’s content marketing strategy didn’t end on their blog. They also posted regularly on their social media profiles.

Last but certainly not least, they took advantage of YouTube marketing by publishing videos on their channel.

They optimized their videos for YouTube search by including relevant hashtags and writing compelling descriptions.

Conclusion

When it comes to content marketing, it can take a while to start seeing real results. But once you do, you’ll see just how powerful and cost-effective content marketing can be for your business.