How to do Email Marketing That Works
Email Marketing is a powerful tool that all small businesses should be using. It’s a great way to keep in touch with your customers, as well as increase engagement and conversions.
Best of all, email marketing has the highest average ROI of any other marketing channel, making it one of the most cost-effective small business marketing strategies around.
But, not all email marketing campaigns are successful. In order to create an email marketing campaign that works, you need to understand your audience and what they want.
In this blog post, we will discuss tips for creating an email marketing campaign for your small business that actually works.
7 tips for doing email marketing that works
#1. Pick the right email marketing software
The first step towards success in email marketing is to choose the right email marketing software or platform for your needs.
The platform you choose can impact everything from the ease of segmenting your email marketing lists to the ability to fully monitor and maximize your campaign.
Do your research and choose an email marketing software that will work for you and help you achieve your goals.
One of the most important things to keep in mind when looking for email marketing software is CRM integration. When your email marketing platform integrates seamlessly with your CRM software, it allows you to unlock the power of automation.
The Marketing 360® Nurture app makes email marketing easy. Choose from a library of beautiful email marketing templates. Customize templates for your business with an easy-to-use editor. And, track the KPIs (key performance indicators) that matter most with user-friendly reporting.
Plus, our email marketing software integrates seamlessly with the rest of the Marketing 360 platform, including the CRM app.
#2. Save time through automation
As a small business owner, your time is valuable. You can’t afford to waste it on tasks that can be easily automated.
Email marketing software should make your life easier, not harder. The best email marketing platforms offer automation features that allow you to automate repetitive tasks so that you can focus on more important things, like running your business.
For example, with Marketing 360’s email marketing software, you can automate tasks like email list segmentation, email delivery and even lead nurturing.
With our Nurture app, you can easily create email journeys that automatically send the right emails to the right people at the right time.
This not only saves you time, but it also helps to ensure that your customers are always getting the most relevant and timely information from you.
Plus, with our drag-and-drop email editor, creating beautiful and effective emails is easy and doesn’t require any design or coding knowledge.
#3. Make your subject lines count
Your subject line is your first and only chance to make a good impression on your recipients. If you get it wrong, most people will delete your email without even opening it.
Make sure you’re taking full advantage of this opportunity by crafting subject lines that are clear, concise and to the point.
Your subject line should be able to stand on its own and give recipients a good idea of what they can expect from your email — and it needs to be catchy.
In addition, your subject line should be no more than 50 characters long. This ensures that it can be read in full on most devices and doesn’t get cut off in recipients’ inboxes.
Also, avoid using gimmicky or spammy tactics, like all caps or excessive punctuation. These will only serve to irritate your recipients and could even get your emails marked as spam.
Finally, make sure you’re A/B testing different email subject lines to see what works best for your audience. Try out a few different variations and track your open rates to see which ones perform the best.
Once you find a winner, stick with it for a while and then test out a new subject line to see if you can beat your previous results.
#4. Personalize your emails
Personalization is one of the most effective email marketing techniques. It’s been shown to increase open rates, click-through rates and even conversions.
So, how can you personalize your emails?
One way is to simply address your recipients by name in the subject line and in the body of your email. This immediately makes your email feel more personal and can help to increase open rates.
Marketing 360’s email marketing software allows you to dynamically add your recipient’s name to every email you send, saving you time while maximizing your impact.
Another way to personalize your emails is to segment your email list and send targeted emails to different groups of people.
For example, if you have a clothing store, you could segment your list by gender and send different emails to men and women. Or, if you have a B2B business, you could segment your list by industry and send different emails to different industries.
The possibilities are endless. And, when done right, segmentation can have a huge impact on your open rates, click-through rates and even conversions.
Finally, you can also personalize your emails by sending triggered emails to people based on their interactions with your business.
For example, you could send a welcome email to new subscribers, a cart abandonment email to people who add items to their shopping cart but don’t complete the purchase, and a customer satisfaction survey to people who have made a purchase from your store.
All of these are great examples of how you can use email marketing to personalize your messages and improve your results.
#5. Design your emails for mobile
More and more people are reading their emails on mobile devices these days. In fact, more than half of all emails are now opened on a mobile device.
Plus, smartphones and other mobile devices are also part of what makes email marketing so effective. After all, they give people the power to open and read your emails the moment you send them.
This means that if your emails are not optimized for mobile, there’s a good chance they’re being deleted without being read.
So, how can you make sure your emails are optimized for mobile?
One way is to use a responsive email template. This type of template automatically adjusts to the screen size of the device it’s being viewed on, making it easy to read and navigate.
Another way to optimize your emails for mobile is to keep your design simple. This means using a single column layout and large, easy-to-read font.
Also, break your text up into short sentences, paragraphs and bullet points. This will make it easier for people to scan your email on a small screen.
And finally, you’ll want to make sure your call-to-action (CTA) is prominently displayed and easy to click on mobile devices. This means using a large button with clear text that can be easily clicked on smaller screens.
With the Marketing 360 email marketing app, you can preview the mobile version of your email right from the email builder. That makes it easy to get mobile-friendly email marketing right.
#6. Preview and test your emails before sending
There’s almost nothing more embarrassing than noticing the fact that you accidentally spelled your own business name wrong or included a link to the wrong website or a button that doesn’t work after you’ve sent an email to dozens of people.
Fortunately, there’s an easy way to avoid this. And that’s by previewing and testing your emails before you send them.
With the Marketing 360 email marketing app, you can preview your email on different devices. This gives you a chance to catch any mistakes or issues before they’re seen by your recipients.
Pro tip – Ask someone else to proofread and test your emails
Self-editing can be a challenge. Often, a fresh pair of eyes can catch things like typos and grammatical mistakes much more effectively.
So, before you hit send on your next email marketing campaign, be sure to ask someone else to proofread and test your emails.
#7. Monitor your performance
One of the best things about email marketing is how measurable it is. You can see exactly how many people opened your email and how many clicked on each link.
This data is valuable because it allows you to track your performance over time and make adjustments to improve your results.
For example, if you notice that your open rates are going down, you can try a different subject line or send time. Or, if your click-through rates are low, you can try a different CTA or send fewer emails.
The Marketing 360 email marketing app makes it easy to track your performance with email insight reporting. Plus, you can even set up automated A/B tests to see which changes have the biggest impact on your results.
By monitoring your performance and making adjustments, you can ensure that your email marketing campaigns are as effective as possible.
Email marketing is a powerful tool for small businesses. When done right, it can help you increase engagement, drive conversions and grow your business.
By following the tips in this blog post, you can create email marketing that works for your business.
Marketing 360’s email marketing software makes email marketing quick and easy. Plus, we have a team of talented Content Marketing Specialists who can help you write professional, effective email marketing content.
