Most small business owners know the importance of building a presence on social media. After all, social platforms, like Facebook and Instagram, are where most people are spending their time online these days, and smart marketing is about being where your prospective customers are.

However, not every industry feels tailor-made for social media management. No one wants to see a plumber unclogging a toilet, for example, and sometimes it can seem difficult to figure out what to post.

But, yes even plumbers can benefit from building an active social media presence.

Local plumber drives success with social media management

 

One local plumber from California learned just how much of an impact building a strong social media presence can have on overall performance.

 

Over a three-month period, they saw 177K impressions, almost 2K clicks and dozens of conversions, with much of their traffic coming from social media.

 

Compared to the previous three-month period, their social media management efforts have led to a 892% increase in impressions, a 1,414% increase in clicks and a 100% increase in conversions.

 

How did they do it?

They established an active presence on the platform most popular with their customer base — Facebook — by posting branded content on a regular basis.

 

They posted news about their business to keep their followers in the know about what was going on.

 

They shared helpful tips and information with their followers.

 

They built connections within their community by posting community-centered social content. .

 

They kept things interesting on their timeline by posting videos in addition to text- and image-based social posts.

 

They helped to promote their blogs by posting about them on their Facebook timeline.

 

They used social proof to build trust by posting reviews from their happy customers.

Conclusion

Not every industry may feel like a great fit for social media, but social media management is an essential part of success for modern small businesses. And, plumbers have the opportunity to offer unique viewpoints throughout various social media platforms.

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Account M3745
Screenshots taken on 12/16/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.

Originally published 12/23/21