Case Study: Driving Results With Content Marketing

Case Study: Driving Results With Content Marketing

Not every lead is made equal. You can spend time and money driving traffic to your website until the cows come home, but if it’s not the right kind of traffic, your efforts will be for naught.

So, how do you drive high-quality traffic and leads to your website? One of the very best ways is through content marketing on the right channels.

Storm shelter manufacturer drives success with content marketing

One company — which manufactures and sells storm shelters — saw just how impactful a strong content marketing strategy can be.

Over a three-month period, they saw more than 400K impressions, more than 10K clicks and dozens of conversions, largely thanks to their content marketing efforts.

Compared to the previous three-month period, they saw a 50% increase in impressions, a 91% increase in clicks and a 180% increase in conversions from SEO and content marketing, as well as a 60% increase in total keywords ranking.

How did they do it?

Their organic success started on their website, which was optimized for relevant keywords and where they added new pages and blogs on a regular basis.

In addition to adding high-quality content to their website, they also added videos to highlight their products.

They also made it easy for their website visitors to convert by offering multiple conversion paths, including a simple, quick-to-fill-out contact form.

They expanded their content marketing strategy to social media, where they connected with their customer base on Facebook and LinkedIn.

They shared relevant, informative content with their followers, along with more promotional content.

They also made it a point to be active on YouTube by creating their own channel and publishing videos consistently.

Conclusion

There are lots of ways to drive traffic and leads to your website, but when you want high-quality leads and conversions, content marketing needs to be a part of the equation.