There is no denying that Instagram is the spot these days for creating some serious buzz around your small business.

This easily accessible, highly used platform is an ideal place to build your brand’s story pic by pic and create a community of loyal customers.

Scrolling through brands that have found wild success from Insta, it’s hard not to be inspired for your own business, but where to start? Today, we are going to break down our social media team’s top three tips for growing your engagement on Instagram that you can start right away!

#1. Tell your story

The people scrolling through Instagram are not there for a sales pitch. Whether subconsciously or otherwise, they are searching for human connection through story-telling.

While a fantastic photo is great for catching the eye, it’s not what makes people stay.

Creating a narrative surrounding your brand is a key piece of gathering an audience. Tell your creation story, let your audience feel that they know you and create a sense of authenticity with everything you post. You’ll start seeing your engagement soar!

#2. Great imagery is key

Imagery is the foundation of Instagram. Beautiful product and lifestyle imagery is key to getting the user’s attention, so make sure your feed is beautiful and on-brand.

Even if you are unable to hire a professional photographer, take the time to learn everything you can about creating beautiful images, even if it’s from your phone! Consider how each image is contributing to your ultimate brand story.

#3. Use more video

A simple way to immediately boost your engagement is to incorporate more video!

Utilize Stories every day that are interactive in some way. Ask questions, ask for votes or run a contest.

These videos don’t have to have high production costs, but they must be clear, interesting and on-brand. Add short videos to your feed as well to keep things interesting.

Instagram is a powerful tool for growing your small business. By creating a story around your brand that an audience can empathize with, posting amazing pictures that help illustrate this brand story and including more videos in your posting strategy, you can attain major engagement and growth for your brand.

If you are interested in a little help getting started, the Social Media Managers at Marketing 360® are experts in curating Instagram feeds to maximize growth potential. See our plans and pricing. 

Guest post by Nathan Hawthorne, Social Media Manager

Nathan has been with Madwire since March 2021. Specializing in social media management, Nathan loves that he can express his creativity, while also helping others! During his free time, he enjoys art of all mediums and mini-golf!