Did you know that 46% of product searches happen on Google (Oberlo)? Google may be slightly behind Amazon in product searches for now, but seeing as how millions of people use Google to search for products every day, Google Shopping is more than worth your while.

Google Shopping ads appear at the top of the standard search results, on the Shopping tab, on YouTube and the Google display network.

Just like with any other digital marketing channel, your success on Google Shopping depends on your visibility. The higher your product ads rank on Google Shopping, the more impressions and clicks you’ll get.

How to rank higher on google shopping

#1. Optimize your product feed

The first thing you need to do to improve the performance of your Shopping Ads is to optimize your product feed, which is where Google pulls data from for your ads. The better your data — and the easier you make it for Google to read it — the higher the chance that your ad will get in front of the right person. Here are the basics:

Title

Make your product titles clickable and searchable. If possible, include an important keyword, but only if you can do so naturally. Does your product come in different colors or styles? Add variant information to your product titles.

Description

Write a detailed description for each of your products. Your descriptions should be unique, not just copied and pasted from the manufacturer’s website. Aim for your description to be between 500 and 1,000 characters. Include relevant attributes, as well as visual details and keywords, in your description.

Images

The first thing someone sees when your ad comes up in Google Shopping are the images. It’s important to choose images that grab people’s attention and help to give them a preview of how the product looks and feels. If your product comes in different styles or colors, make sure that the right images are associated with the right product version.

Be sure to familiarize yourself with and follow Google Merchant Center’s image requirements.

Price

It’s critical to the success of your ads that the correct price is pulled into your ad. Make sure that the currency and price of your products are up to date on your product feed and formatted properly. Improper price formatting is a common Google Merchant Center mistake.

Bonus tip: Having a sale or offering free shipping? Make your ads stand out by using Google Special Offers. Learn more about adding your promotions to your shopping feed.

#2. Take advantage of Google Smart Shopping

If you were to take a standard Google Shopping campaign and combine it with display remarketing, you’d get Google Smart Shopping.

With an automated bidding process that’s based on your chosen strategy, Smart Shopping saves you from the time and complexity that comes with manually managing Google Shopping. Comparably, Smart Shopping campaigns are much easier to set up and launch, and they are automatically optimized to get in front of the right customers and reach your goals.

Watch this video for a few tips on how to get more out of Google Smart Shopping.

#3. Segment and structure your campaigns

By segmenting your campaigns, you can organize your products into smaller segments or groups, like product category, brand, price, profit margin, etc. This allows you to adjust your bids to increase the visibility of your most popular products.

Once your campaigns are segmented properly, you need to decide how you want to structure them. Google Ads are organized into three levels: campaigns, ad groups and products groups.

Campaigns can contain multiple ad groups, ad groups can contain multiple product groups and product groups can contain multiple products. There’s no right or wrong way to structure your campaign; it’s just about finding the option that works best for you.

Millions of people are searching for products on Google every single day. Get your products in front of them by ranking higher on Google Shopping. The ad specialists at Marketing 360® are here to help. See our plans and pricing.