Instagram has become a popular platform for businesses to promote and sell their products. It has over 1 billion monthly active users. Most of them are Millennials and Gen Z, who use the platform from their phones. Everyone can easily create their Instagram account, and every business can have its own Instagram business account. What makes each account unique is how many followers, likes and, most importantly, engagements it gets. Let’s discuss some ways to get more engagement on Instagram.

Socialize

Since it’s a social media platform, we have to make the content more conversational. Instead of telling followers to buy your products, give them the story of your business and a reason why they should consider buying your products. When you have a comment or an impression, don’t forget to respond or simply say thank you to whoever likes your post. This can be time-consuming, but it will help maintain the relationship with your followers and increase organic traffic.

Post regularly with consistent brand look

Choose the best theme for all of your photos with brand colors and design elements, and stick with one filter. Bright colors will get your photo more attention. Also, keep your business updated two or three times a week, so the customers don’t forget about you.

Use hashtags, business partner/influencer mentions and product tags

Don’t forget to use three to five hashtags on each post and a couple of hashtags on each story. Keep your business name as one must-have hashtag on every post, because it will help organize all the posts as a photo album for you and make it easy for customers to search for your business on Instagram. Tagging your location and any business partners is a great way to help users find your account. You can also tag industry influencers so your post will show up under their name as well!

Get more interaction with story’s polls and questions

On your story, create a questionnaire with two to four answers for your followers to choose from. This way, your customers will contribute their opinion with just one click instead of typing their answers in the comment, leading to more engagement!

Choose your posting time and date wisely

With Instagram’s Insights, you can choose the best time of the day and the best day of the week to post your content, leading to more viewers and, hopefully, more likes and comments on your posts.

Let us know if these tips help increase your Instagram engagement rate. Work with our Madwire’s Social Media team to manage your Instagram business account and start your marketing plan today! See our plans and pricing. 

Source: 

• https://influencermarketinghub.com/9-tips-to-improve-instagram-engagement-rate/
• https://www.adobe.com/express/learn/blog/instagram-engagement 
• https://help.instagram.com/1533933820244654

Written by Thao Nguyen, Social Media Content Manager

After 10 years working in the hospitality industry, mostly as a sales and marketing representative, Thao made a major change this year to become a social media content manager at Madwire®. Moving from Saigon, Vietnam three years ago, she quickly adapted to American culture and lifestyle. She enjoys her new job every day with her teammates in the social media department. Besides work, Thao loves traveling, listening to music, cycling, yoga, and hanging out with her family, friends and her furry friends.